Method of digital good placement in a dynamic, real time environment
First Claim
1. A method for real-time placement of advertisements in a dynamic, real time environment between at least one advertisement space buyer, at least one advertisement space seller and at least one web matching engine, comprising the steps of:
- receiving order information from at least one buyer for desired advertising space and seller offer information for advertising space from at least one seller at the at least one web matching engine;
sending information related to at least one match between the at least one buyer order information and the at least one seller offer information from the at least one web matching engine to at least one buyer for approval;
determining whether the at least one buyer approved the information related to the at least one match between the at least one buyer order information for desired advertising space and the at least one seller offer information for advertising space;
sending at least one buyer approval to the at least one web matching engine;
processing the at least one buyer approval and posting at least one approved advertisement on selected media;
analyzing information based on the at least one approved advertisement obtained from tracking agencies which track, rate and provide advertisement performance information to the web matching engine, said advertisement performance information representing an indication of an effectiveness of the advertisement to translate advertisement dollars into orders and revenue based on the at least one approved advertisement; and
providing the analyzed information to the at least one buyer so as to permit the at least one buyer to decide whether to add new advertisements or modify the at least one approved advertisement based on the effectiveness of the advertisement to translate advertising dollars to orders and revenues.
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Accused Products
Abstract
A method and system for advertising selection, placement management, payment and delivery in a dynamic, real-time environment wherein the production, listing, procurement, payment, real time management, re-allocation and financial settlement of all types of digital advertising mediums, with optional automated delivery for advertisement and messaging for such ads is performed. The planning, purchasing, delivery and payment for on-line and traditional media advertising is automated, standardized and tracked across multiple mediums, such as TV, Internet, satellite, radio, wireless telephone, outdoor screens, and other digital mediums that display dynamic content. As a result, transparency and discovery of price, performance and availability segmented by specific markets and customer profiles for specific products is achieved. A buyer/seller real time feedback is provided to allow both buyers and sellers to dynamically change existing ads, ad space, prices, etc, in a real time environment based on real time sale/conversion feedback.
179 Citations
30 Claims
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1. A method for real-time placement of advertisements in a dynamic, real time environment between at least one advertisement space buyer, at least one advertisement space seller and at least one web matching engine, comprising the steps of:
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receiving order information from at least one buyer for desired advertising space and seller offer information for advertising space from at least one seller at the at least one web matching engine; sending information related to at least one match between the at least one buyer order information and the at least one seller offer information from the at least one web matching engine to at least one buyer for approval; determining whether the at least one buyer approved the information related to the at least one match between the at least one buyer order information for desired advertising space and the at least one seller offer information for advertising space; sending at least one buyer approval to the at least one web matching engine; processing the at least one buyer approval and posting at least one approved advertisement on selected media; analyzing information based on the at least one approved advertisement obtained from tracking agencies which track, rate and provide advertisement performance information to the web matching engine, said advertisement performance information representing an indication of an effectiveness of the advertisement to translate advertisement dollars into orders and revenue based on the at least one approved advertisement; and providing the analyzed information to the at least one buyer so as to permit the at least one buyer to decide whether to add new advertisements or modify the at least one approved advertisement based on the effectiveness of the advertisement to translate advertising dollars to orders and revenues. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A system for permitting real-time placement of advertisements in a dynamic, real time environment between at least one advertisement space buyer and at least one advertisement space seller, comprising:
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a web matching engine for receiving order information from at least one buyer for desired advertising space and seller offer information for advertising space from at least one seller, said web matching engine analyzing information based on at least one approved advertisement obtained from tracking agencies which track, rate and provide advertisement performance information to the web matching engine, said advertisement performance information representing an indication of an effectiveness of the advertisement to translate advertisement dollars into orders and revenue based on the at least one approved advertisement; at least one buyer computing device coupled to the web matching engine via a first network for uploading order information from the at least one buyer; at least one seller computing device coupled to the web matching engine via a second network; a switch node indirectly coupled to the web matching engine; at least one buyer content server, at least one seller content server and a content database and server, each of which are coupled to the switch node. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28)
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- 29. (canceled)
Specification