METHOD AND APPARATUS FOR PRIVACY NEGOTIATION
First Claim
1. A computer-implemented method of negotiating an electronic commerce (e-commerce) transaction for the sale of a selected good comprising the steps of:
- identifying an asking price for the selected good;
retrieving from memory merchant business objectives (MBOs);
based upon the MBOs, determining a corresponding merchant valuation for each of a plurality of classes of merchant-requested information;
retrieving consumer privacy rules (CPRs) from a different memory;
based upon the CPRs, determining a consumer-specific minimal valuation for each of a plurality of classes of consumer-specific information;
if at least one class of merchant-requested information matches at least one class of consumer-specific information, determining whether an agreement can be reached for a sale of the selected good with an incentive for providing consumer-specific information from the at least one class of consumer-specific information, wherein the incentive is determined based upon a comparison of a merchant valuation corresponding to the at least one merchant-requested information class and a minimal valuation corresponding to the at least one consumer-specific information class;
consummating the e-commerce transaction for the sale of the selected good with said incentive if it is determined that an agreement can be reached.
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Abstract
A method of negotiating an electronic commerce (e-commerce) transaction for the sale of a selected good can include identifying an asking price for the selected good and retrieving from memory merchant business objectives (MBOs) and consumer privacy rules (CPRs). The MBOs can specify incentive information corresponding to a proposed exchange of consumer information and the CPRs can specify asking prices corresponding to the proposed exchange of consumer information. The MBOs can be compared to the CPRs to determine if an agreement can be reached for the sale of the selected good with an incentive based upon the proposed exchange of consumer information. The e-commerce transaction for the sale of the selected good with the incentive can be consummated if in the comparing step it is determined that an agreement can be reached.
15 Citations
44 Claims
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1. A computer-implemented method of negotiating an electronic commerce (e-commerce) transaction for the sale of a selected good comprising the steps of:
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identifying an asking price for the selected good; retrieving from memory merchant business objectives (MBOs); based upon the MBOs, determining a corresponding merchant valuation for each of a plurality of classes of merchant-requested information; retrieving consumer privacy rules (CPRs) from a different memory; based upon the CPRs, determining a consumer-specific minimal valuation for each of a plurality of classes of consumer-specific information; if at least one class of merchant-requested information matches at least one class of consumer-specific information, determining whether an agreement can be reached for a sale of the selected good with an incentive for providing consumer-specific information from the at least one class of consumer-specific information, wherein the incentive is determined based upon a comparison of a merchant valuation corresponding to the at least one merchant-requested information class and a minimal valuation corresponding to the at least one consumer-specific information class; consummating the e-commerce transaction for the sale of the selected good with said incentive if it is determined that an agreement can be reached. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of negotiating an electronic commerce (e-commerce) transaction for the sale of a selected good comprising the steps of:
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identifying an asking price for the selected good; retrieving from memory merchant business objectives (MBOs), said MBOs comprising a series of merchant-specified rules specifying a plurality of cash or cash-equivalent incentives offered to a consumer in exchange for consumer-specific information; retrieving consumer privacy rules (CPRs) from a different memory; based upon the CPRs, determining a consumer-specific minimal valuation of the consumer-specific information; determining whether an agreement can be reached for a sale of the selected good with an incentive for providing the consumer-specific information, wherein the incentive is determined based upon the minimal valuation in comparison to at least one MBO; consummating the e-commerce transaction for the sale of the selected good with said incentive if it is determined that an agreement can be reached. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A privacy negotiation system for negotiating an electronic commerce transaction involving a transfer of selected consumer information items, said system comprising:
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a merchant objectives data store comprising merchant-specified rules for offering incentives to a consumer during said electronic commerce transaction for a selected good; a negotiation engine communicatively linked to said merchant objectives data store and to a consumer privacy rules data store, wherein said negotiation engine is configured to retrieve merchant business objectives (MBOs) from said merchant objectives data store, based upon the MBOs, determine a corresponding merchant valuation for consumer-specific information, retrieve consumer privacy rules (CPRs) from a different memory the consumer privacy rules data store, based upon the CPRs, determine a consumer-specific minimal valuation for the consumer-specific information, and determine whether an agreement can be reached for a sale of the selected good with an incentive for providing the consumer-specific information to the merchant, wherein the incentive is determined based upon a comparison of the merchant valuation and the minimal valuation corresponding to the consumer-specific information class; and a merchant agent for negotiating said electronic commerce transaction on behalf of said merchant, said merchant agent communicating with said negotiation engine and said merchant privacy rules data store. - View Dependent Claims (22, 23, 24)
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25. A machine readable storage, having stored thereon a computer program for negotiating an electronic commerce (e-commerce) transaction having a plurality of code sections executable by a machine for causing the machine to perform the steps of:
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identifying an asking price for the selected good; retrieving from memory merchant business objectives (MBOs); based upon the MBOs, determining a corresponding merchant valuation for each of a plurality of classes of merchant-requested information; retrieving consumer privacy rules (CPRs) from a different memory; based upon the CPRs, determining a consumer-specific minimal valuation for each of a plurality of classes of consumer-specific information; if at least one class of merchant-requested information matches at least one class of consumer-specific information, determining whether an agreement can be reached for a sale of the selected good with an incentive for providing consumer-specific information from the at least one class of consumer-specific information, wherein the incentive is determined based upon a comparison of a merchant valuation corresponding to the at least one merchant-requested information class and a minimal valuation corresponding to the at least one consumer-specific information class; consummating the e-commerce transaction for the sale of the selected good with said incentive if it is determined that an agreement can be reached. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34)
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35. A machine readable storage, having stored thereon a computer program for negotiating an electronic commerce (e-commerce) transaction having a plurality of code sections executable by a machine for causing the machine to perform the steps of:
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identifying an asking price for the selected good; retrieving from memory merchant business objectives (MBOs), said MBOs comprising a series of merchant-specified rules specifying a plurality of cash or cash-equivalent incentives offered to a consumer in exchange for consumer-specific information; retrieving consumer privacy rules (CPRs) from a different memory; based upon the CPRs, determining a consumer-specific minimal valuation of the consumer-specific information; determining whether an agreement can be reached for a sale of the selected good with an incentive for providing the consumer-specific information, wherein the incentive is determined based upon the minimal valuation in comparison to at least one MBO; consummating the e-commerce transaction for the sale of the selected good with said incentive if it is determined that an agreement can be reached. - View Dependent Claims (36, 37, 38, 39, 40, 41, 42, 43, 44)
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Specification