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METHOD AND APPARATUS FOR PRIVACY NEGOTIATION

  • US 20090106166A1
  • Filed: 12/23/2008
  • Published: 04/23/2009
  • Est. Priority Date: 07/02/2001
  • Status: Active Grant
First Claim
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1. A computer-implemented method of negotiating an electronic commerce (e-commerce) transaction for the sale of a selected good comprising the steps of:

  • identifying an asking price for the selected good;

    retrieving from memory merchant business objectives (MBOs);

    based upon the MBOs, determining a corresponding merchant valuation for each of a plurality of classes of merchant-requested information;

    retrieving consumer privacy rules (CPRs) from a different memory;

    based upon the CPRs, determining a consumer-specific minimal valuation for each of a plurality of classes of consumer-specific information;

    if at least one class of merchant-requested information matches at least one class of consumer-specific information, determining whether an agreement can be reached for a sale of the selected good with an incentive for providing consumer-specific information from the at least one class of consumer-specific information, wherein the incentive is determined based upon a comparison of a merchant valuation corresponding to the at least one merchant-requested information class and a minimal valuation corresponding to the at least one consumer-specific information class;

    consummating the e-commerce transaction for the sale of the selected good with said incentive if it is determined that an agreement can be reached.

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