METHODS AND APPARATUS TO CREATE A MEDIA MEASUREMENT REFERENCE DATABASE FROM A PLURALITY OF DISTRIBUTED SOURCES
First Claim
1. A method of developing a reference database to identify media content, comprising:
- locating first local media content on a first information presentation device;
extracting first identifying data associated with the first local media content;
querying a central facility with the first identifying data; and
in response to an indication from the central facility that the reference database lacks validated reference data associated with the first identifying data, generating first reference data from the first local media content.
5 Assignments
0 Petitions
Accused Products
Abstract
Methods and apparatus to create a media measurement reference database from a plurality of distributed sources are described. An example method of developing a reference database associated with media content includes receiving first identifying data associated with media content from a meter on a first information presentation device, the media content being locally accessible at the first information presentation device; determining whether the reference database includes reference data associated with the first identifying data; when the reference database lacks the reference data associated with the first identifying data, sending a message to the meter requesting first reference data for the media content; and receiving the first reference data associated with the first identifying data.
70 Citations
59 Claims
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1. A method of developing a reference database to identify media content, comprising:
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locating first local media content on a first information presentation device; extracting first identifying data associated with the first local media content; querying a central facility with the first identifying data; and in response to an indication from the central facility that the reference database lacks validated reference data associated with the first identifying data, generating first reference data from the first local media content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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37. A system to collect reference data into a reference database, comprising:
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a set of meters on a corresponding set of geographically disposed information presentation devices to detect local media content accessible at their respective information presentation devices; and a central facility to receive reference data from the meters and to add the received reference data to the reference database. - View Dependent Claims (38, 39, 40, 41, 42, 43, 44, 45)
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46. A meter to provide data associated with local media content to a central database, comprising:
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a content identifier to search an information presentation device for local media content; a data extractor to extract identifying information associated with the local media content and to forward the identifying information to a central facility; and a reference generator to generate reference data associated with the local media content. - View Dependent Claims (49, 55, 56, 57, 58)
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Specification