Returning a personalized advertisement

• US 20090112656A1
• Filed: 12/11/2007
• Published: 04/30/2009
• Est. Priority Date: 10/24/2007
• Status: Active Grant

• Current Assignee: The Invention Science Fund I, L.L.C. (Intellectual Ventures LLC)
• Original Assignee: Searete LLC (Intellectual Ventures LLC)
• Inventors: Rinaldo, John D. JR., Lord, Robert W., Jung, Edward K.Y., Levien, Royce A., Malamud, Mark A.
• Granted Patent: US 9,582,805 B2
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

Provided embodiments include a device, apparatus, system, computer program product, and method. A provided method includes receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement. The method also includes acquiring an indication of a characteristic of the general advertisement. The method further includes initiating a selection of a targeted-advertisement by an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information. The method also includes returning an indication of the targeted-advertisement. The method may include analyzing the marketing impact information for an indication of a reaction by the person to the general advertisement.

Claims

1. A method comprising:

receiving from a requester device a marketing impact information indicative of a physiological response by a person to a general advertisement;

acquiring an indication of a characteristic of the general advertisement;

initiating a selection of a targeted-advertisement by an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information; and

returning an indication of the targeted-advertisement.

2. The method of claim 1, wherein the receiving from a requester device a marketing impact information indicative of a physiological response by a person to a general advertisement further includes:

receiving from a requestor device a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement.

3. The method of claim 1, wherein the receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement further includes:

receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement and based at least in part on data produced by a sensor coupled to the person.

4. The method of claim 1, wherein the receiving from a requester device a marketing impact information indicative of a physiological response by a person to a general advertisement further includes:

receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement and a request for a targeted-advertisement.

5. The method of claim 1, wherein the receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement further includes:

receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement and a request for a targeted-advertisement responsive to the marketing impact information.

6. The method of claim 1, wherein the receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement further includes:

receiving from a requester device at least one of a raw, partially transformed, or transformed marketing impact information indicative of a physiological response by a person to a general advertisement.

7. The method of claim 1, wherein the receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement further includes:

receiving from a requester device a marketing impact information indicative of a reaction by a person to a general advertisement.

8. The method of claim 1, wherein the receiving from a requester device a marketing impact information indicative of a physiological response by a person to a general advertisement further includes:

receiving from a requestor device a marketing impact information indicative of at least one of a positive or a negative reaction by a person to a general advertisement.

9. The method of claim 1, wherein the acquiring an indication of a characteristic of the general advertisement further includes:

receiving an indication of a characteristic of the general advertisement.

10. The method of claim 9, wherein the receiving an indication of a characteristic of the general advertisement further includes:

receiving an indication of a characteristic of the general advertisement in conjunction with receiving the marketing impact information.

11. The method of claim 9, wherein the receiving an indication of a characteristic of the general advertisement further includes:

receiving an indication of a characteristic of the general advertisement from a third-party device.

12. The method of claim 1, wherein the acquiring an indication of a characteristic of the general advertisement further includes:

determining an indication of a characteristic of the general advertisement.

13. The method of claim 1, wherein the initiating a selection of a targeted-advertisement by an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information further includes:

initiating a selection of a targeted-advertisement predicted to be of interest to the person by a computer-implemented algorithm responsive to at least the characteristic of the general advertisement and the marketing impact information.

14. The method of claim 1, wherein the returning an indication of the targeted-advertisement further includes:

returning an indication of the targeted-advertisement to at least one of the requestor device, an advertisement server, or to another device.

15. The method of claim 1, further comprising:

analyzing the marketing impact information for an indication of a reaction by the person to the general advertisement.

16. The method of claim 15, wherein the initiating a selection of a targeted-advertisement by an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information further includes:

initiating a selection of a targeted-advertisement by an advertising rule responsive to at least the characteristic of the general advertisement and the indication of a reaction by the person to the general advertisement.

17. An electronic device comprising:

an advertising services circuit operable to receive from a requester device a marketing impact information indicative of a physiological response by a person to a general advertisement;

an attribute circuit operable to obtain an indication of a characteristic of the general advertisement;

a targeted-advertising selection engine operable to pick a targeted-advertisement based on at least the indication of a characteristic of the general advertisement and the marketing impact information; and

a reply circuit operable to return an indication of the targeted-advertisement.

18. The electronic device of claim 17, further comprising:

a digital storage device operable to save data indicative of the targeted-advertisement.

19. The electronic device of claim 17, wherein the advertising services circuit further includes:

an advertising services circuit operable to receive from a requester device a marketing impact information based at least in part on data produced by a sensor coupled to the person and indicative of a physiological response by a person to a general advertisement.

20. The electronic device of claim 17, wherein the advertising services circuit further includes:

an advertising services circuit operable to receive a marketing impact information based at least in part on data produced by a sensor coupled to the person and indicative of a physiological response by a person to a general advertisement.

21. The electronic device of claim 17, wherein the advertising services circuit further includes:

an advertising services circuit operable to receive a marketing impact information indicative of a physiological response by a person to a general advertisement, and to transform the marketing impact information to include an indication of a reaction by the person to the general advertisement.

22. The electronic device of claim 17, wherein the advertising services circuit further includes:

an advertising services circuit operable to receive a marketing impact information based at least in part on data produced by a sensor coupled to the person and indicative of a physiological response by a person to a general advertisement, and a request for the targeted-advertisement.

23. The electronic device of claim 17, wherein the attribute circuit further includes:

an attribute circuit operable to acquire an indication of a characteristic of the general advertisement.

24. The electronic device of claim 17, wherein the attribute circuit further includes:

an attribute circuit operable to determine an indication of a characteristic of the general advertisement.

25. The electronic device of claim 17, wherein the reply circuit further includes:

a reply circuit operable to return an indication of the targeted-advertisement to the requester device.

26. The electronic device of claim 17, wherein the reply circuit further includes:

a reply circuit operable to return an indication of the targeted-advertisement to an advertising server.

27. A computer program product comprising:

(a) program instructions operable to perform a process in a computing device, the process comprising;

receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement;

acquiring an indication of a characteristic of the general advertisement;

initiating a selection of a targeted-advertisement by an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information; and

returning an indication of the targeted-advertisement; and

(b) a computer-readable storage medium bearing the program instructions.

28. The computer program product of claim 27, wherein the process further comprises transforming the marketing impact information to include an indication of a reaction by the person to the general advertisement.

29. An electronic device comprising:

means for receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement;

means for acquiring an indication of a characteristic of the general advertisement;

means for initiating a selection of a targeted-advertisement by an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information; and

means for returning an indication of the targeted-advertisement.