USER GENERATED ADVERTISING

• US 20090112685A1
• Filed: 10/26/2007
• Published: 04/30/2009
• Est. Priority Date: 10/26/2007
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Ventilla, Max, Kniaz, Rob, Tunguz-Zawislak, Tomasz J.
• Application Number:
  US11/925,250
• Publication Number:
  US 20090112685A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

Methods, systems, and apparatus, including computer program products, in which an selections can be received, the selections including a content item (or items) and a creative item (or items) from a user. The advertisement creation engine can use the content item(s) and the creative item(s) to generate an advertisement. The advertisement can be distributed to a community (e.g., other users).

Claims

1. A system, comprising:

an advertisement creation engine operable to provide an advertisement creation environment, the advertisement creation environment enabling selection of one or more content items and one or more creative items, the advertisement creation engine being operable to receive instructions associated with the one or more content items and one or more creative items and to generate an advertisement based on the instructions; and

a distribution engine operable to store the advertisement and to serve the advertisement to a community;

wherein the one or more content items comprise user generated content supplied by a remote user.

2. The system of claim 1, further comprising a statistics engine operable to collect statistics associated with the distribution engine serving the advertisement.

3. The system of claim 2, further comprising an account adjustment engine operable to adjust an account associated with an advertisement based upon the collected statistics.

4. The system of claim 3, wherein the account adjustment engine is operable to adjust an account based on a conversion parameter associated with the advertisement.

5. The system of claim 4, wherein the account adjustment engine is further operable to adjust an account based on a cost per action, cost per impression or cost per click billing parameter derived from the advertisement.

6. The system of claim 3, wherein the account adjustment engine is further operable to adjust an advertiser account, a publisher account and a user account associated with the advertisement and based upon the collected statistics.

7. The system of claim 1, further comprising a creative item data store, and wherein the advertisement creation engine is configured access the creative item data store to access the creative items.

8. The system of claim 1, further comprising a content item data store, and wherein the advertisement creation engine is configured to access the content item data store to access the content items.

9. The system of claim 8, wherein the one or more content items comprise public domain content retrieved from a network.

10. The system of claim 8, wherein the one or more content items comprise licensed content retrieved from a network.

11. The system of claim 1, wherein the advertisement creation engine is operable to derive a ratio between selected creative items and content items, and wherein the distribution engine is operable to store the advertisement and the distribution engine is operable to serve the advertisement based upon a comparison between the ratio and a specified ratio, wherein an advertiser requires that an advertisement include a specified ratio between creative items and content items.

12. The system of claim 1, wherein the advertisement creation engine comprises a toolbar interface.

13. A method comprising:

identifying one or more content items and one or more creative items;

receiving instructions associated with one or more content items and one or more creative items;

creating and storing an advertisement based upon the received instructions; and

distributing the advertisement to publishers.

14. The method of claim 13, wherein distributing the advertisement comprises syndicating the advertisement.

15. A method, comprising:

receiving a first selection for a content item from a user;

receiving a second selection for a creative item from the user;

identifying a user-defined advertisement based upon the first and second selections; and

distributing the user-defined advertisement based on the identification;

wherein the content item comprises user generated content supplied by a remote user.

16. The method of claim 15, further comprising receiving the content item from the user.

17. The method of claim 16, wherein identifying a user-defined advertisement based on the first and second selections comprises associating the content item of the first selection with the creative item of the second selection.

18. The method of claim 16, further comprising:

receiving communications associated with the advertisement; and

adjusting one or more accounts based on communications received associated with the advertisement.

19. The method of claim 16, further comprising receiving account information from the user;

and adjusting one or more accounts associated with the account information based upon conversions associated with the advertisement.

20. Computer readable media storing instructions that are executable by a processing device, and upon such execution cause the processing device to perform operations comprising receiving a first selection for a content item from a user;

receiving a second selection for a creative item from the user;

identifying a user-defined advertisement based upon the first and second selections; and

distributing the user-defined advertisement based on the identification;

wherein the content item comprises user generated content supplied by a remote user.