Engine, system and method for generation of brand affinity content

• US 20090112692A1
• Filed: 10/31/2007
• Published: 04/30/2009
• Est. Priority Date: 10/31/2007
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US11/981,646
• Publication Number:
  US 20090112692A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]

Abstract

An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one requested creative, and a delivery engine that integrates the requested creative with the matched media assets from the vault.

Claims

1. An endorsed advertising engine, comprising:

at least one vault comprising media assets;

a recommendation engine that matches the media assets from the vault with at least one requested creative; and

a delivery engine that integrates the requested creative with the matched media assets from the vault.

2. The endorsed advertising engine of claim 1, wherein the integration by the delivery engine comprises a late stage binding.

3. The endorsed advertising engine of claim 1, wherein the integration by the delivery engine comprises a separate delivery of the requested creative and the matched media assets for mash up by a third part advertising server.

4. The endorsed advertising engine of claim 1, further comprising an advertising wizard for creation of the requested creative.

5. The endorsed advertising engine of claim 4, wherein the advertising wizard comprises a plurality of blank advertising templates.

6. The endorsed advertising engine of claim 1, wherein the media assets comprise brands other than a brand of the requested creative.

7. The endorsed advertising engine of claim 1, wherein the media assets comprise at least two of statistics, video, pictures, sound bites, symbols, emblems, taglines, press releases, publications, avatars, animations, and web links.

8. The endorsed advertising engine of claim 1, wherein the media assets comprise assets capable of being re-purposed.

9. The endorsed advertising engine of claim 1, wherein the media assets associate with exclusions, inclusions, and preferences of a subject of the media assets.

10. The endorsed advertising engine of claim 9, wherein the exclusions comprise at least one of geographic limitations, product limitations, preferred partners, preferred product types, time, date, relationship with other assets, relationship with other media types and conflicts with a pre-existing endorsements.

11. The endorsed advertising engine of claim 1, wherein the media assets associate with payment schema.

12. The endorsed advertising engine of claim 11, wherein the payment schema vary based on a requester of the requested creative, the requested creative, a delivered asset, and a consumer of the requested creative.

13. The endorsed advertising engine of claim 1, wherein the recommendation engine engages in recommending assets based on exclusions of the media assets, and at least one of secondary information external to the vault and variable factoring.

14. The endorsed advertising engine of claim 13, wherein the variable factoring comprises a brand association between the media asset'"'"'s brand and a brand of the requested creative.

15. The endorsed advertising engine of claim 1, wherein each media asset comprises a profile of that media asset.

16. The endorsed advertising engine of claim 15, wherein each of the profiles comprises at least a psychological profile of typical users of that media asset'"'"'s brand, target customers of that media asset'"'"'s brand, and target affiliate profiles.

17. The endorsed advertising engine of claim 16, wherein the target affiliate profile comprises at least two of desired sharing of marketing costs, desired increasing brand recognition in certain geographies, desired increasing brand recognition in certain fields of use, distribution channel access, expedited market entry, and improved brand perception.

18. The endorsed advertising engine of claim 1, wherein at least two of the matches are presented for selection of one of the matches.

19. The endorsed advertising engine of claim 1, wherein at least one bid for the requested creative is variable in accordance with a quality of the match.

20. An endorsed advertising engine, comprising:

at least one vault comprising media assets;

a recommendation engine that matches the media assets from the vault with at least one asset backed media; and

a delivery engine that integrates the asset backed media with the matched media assets from the vault.

21. The endorsed advertising engine of claim 20, wherein the integration by the delivery engine comprises a late stage binding.

22. The endorsed advertising engine of claim 20, wherein the integration by the delivery engine comprises a pre-binding.

23. The endorsed advertising engine of claim 20, wherein the integration by the delivery engine comprises keyword request matching.

24. The endorsed advertising engine of claim 20, wherein the integration by the delivery engine comprises delivery based on a query.

25. The endorsed advertising engine of claim 20, wherein the asset backed media is at least a portion of an advertising request.

26. The endorsed advertising engine of claim 20, wherein the integration by the delivery engine comprises dynamic content on a sponsoring page.

27. The endorsed advertising engine of claim 20, wherein the integration by the delivery engine comprises a separate delivery of the asset backed media and the matched media assets for mash up by a third part advertising server.

28. The endorsed advertising engine of claim 20, further comprising an advertising wizard for creation of the asset backed media.

29. The endorsed advertising engine of claim 28, wherein the advertising wizard comprises a plurality of blank advertising templates.

30. The endorsed advertising engine of claim 20, wherein the media assets comprise brands other than a brand of the asset backed media

31. The endorsed advertising engine of claim 20, wherein the media assets comprise at least two of statistics, video, pictures, sound bites, symbols, emblems, taglines, press releases, publications, avatars, animations and web links.

32. The endorsed advertising engine of claim 20, wherein the media assets comprise assets capable of being re-purposed.

33. The endorsed advertising engine of claim 20, wherein the media assets are associated with exclusions, inclusions, and preferences of a subject of the media assets.

34. The endorsed advertising engine of claim 33, wherein the exclusions comprise at least one of geographic limitations, product limitations, preferred partners, preferred product types, time, date, relationship with other assets, relationship with other media types and conflicts with a pre-existing endorsements.

35. The endorsed advertising engine of claim 20, wherein the media assets associate with payment schema.

36. The endorsed advertising engine of claim 35, wherein the payment schema vary based on at least one of the requester of the asset backed media, the asset backed media, a delivered asset, and a consumer of the asset backed media.

37. The endorsed advertising engine of claim 20, wherein the recommendation engine engages in recommending assets based on exclusions of the media assets, and at least one of secondary information external to the vault and variable factoring.

38. The endorsed advertising engine of claim 37, wherein the variable factoring comprises a brand association between the media asset'"'"'s brand and a brand of the requested creative.

39. The endorsed advertising engine of claim 20, wherein each media asset comprises a profile of that media asset.

40. The endorsed advertising engine of claim 39, wherein each of the profiles comprises at least a psychological profile of typical users of that media asset'"'"'s brand target customers of that media asset'"'"'s brand, and target affiliate profiles.

41. The endorsed advertising engine of claim 40, wherein the target affiliate profile comprises at least two of desired sharing of marketing costs, desired increasing brand recognition in certain geographies, desired increasing brand recognition in certain fields of use, distribution channel access, expedited market entry, and improved brand perception.

42. The endorsed advertising engine of claim 20, wherein at least two of the matches are presented for selection of one of the matches.

43. The endorsed advertising engine of claim 20, wherein at least one bid for the asset backed media is variable in accordance with a quality of the match.