Providing personalized advertising

• US 20090112693A1
• Filed: 11/30/2007
• Published: 04/30/2009
• Est. Priority Date: 10/24/2007
• Status: Abandoned Application

• Current Assignee: Searete LLC (Intellectual Ventures LLC)
• Original Assignee: Searete LLC (Intellectual Ventures LLC)
• Inventors: Rinaldo, John D. JR., Lord, Robert W., Jung, Edward K.Y., Levien, Royce A., Malamud, Mark A.
• Application Number:
  US11/998,779
• Publication Number:
  US 20090112693A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Provided embodiments include a device, apparatus, electronic system, computer program product, and method. A provided method includes generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement. The method also includes sending the marketing impact information to an advertising-selector server. The method further includes receiving an indication of a targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information. The method also includes facilitating an electronic display of the targeted advertisement.

Claims

1. A method comprising:

generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement;

sending the marketing impact information to an advertising-selector server;

receiving an indication of a targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information; and

facilitating an electronic display of the targeted-advertisement.

2. The method of claim 1, further comprising:

electronically displaying the targeted advertisement.

3. The method of claim 1, further comprising:

saving the indication of a targeted advertisement.

4. The method of claim 1, further comprising:

determining a characteristic of the electronically displayed general advertisement.

5. The method of claim 1, further comprising:

receiving the selected targeted advertisement.

6. The method of claim 5, wherein the receiving the selected targeted-advertisement further includes:

receiving the selected targeted-advertisement from an advertising-content server.

7. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement and based at least in part on data produced by a sensor coupled to a person.

8. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a determined reaction by a person to the electronically displayed general advertisement, the determined reaction based at least in part on sensor-acquired data indicative of a physiological response.

9. The method of claim 1, wherein the sending the marketing impact information to an advertising-selector server further includes:

sending the marketing impact information and a determined characteristic of the electronically displayed general advertisement to an advertising-selector server.

10. The method of claim 1, wherein the sending the marketing impact information to an advertising-selector server further includes:

sending the marketing impact information and a received characteristic of the electronically displayed general advertisement to an advertising-selector server.

11. The method of claim 1, wherein the sending the marketing impact information to an advertising-selector server further includes:

sending the marketing impact information and a request for a targeted-advertisement to an advertising-selector server.

12. The method of claim 1, wherein the receiving an indication of a targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information further includes:

receiving from the advertising-selector server an indication of a targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information.

13. The method of claim 1, wherein the receiving an indication of a targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information further includes:

receiving an indication of a targeted-advertisement chosen from at least two instances of available marketing content using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information.

14. The method of claim 1, wherein the receiving an indication of a targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information further includes:

receiving an indication of a targeted-advertisement chosen using an advertising rule responsive to at least a determined characteristic of the electronically displayed general advertisement and the marketing impact information.

15. The method of claim 1, wherein the receiving an indication of a targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information further includes:

receiving the targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information.

16. The method of claim 1, wherein the facilitating an electronic display of the targeted-advertisement further includes:

electronically displaying the targeted advertisement.

17. An electronic system comprising:

a sensor apparatus operable to acquire data indicative of a physiological response by a person to a general advertisement;

a recognition circuit operable to generate a marketing impact information about the general advertisement based at least in part on the acquired data indicative of a physiological response by the person to the general advertisement;

a caller circuit operable to send a request for a targeted advertisement;

a receiver circuit operable to receive an indication of a targeted-advertisement selected from at least two instances of available marketing content by a selection engine responsive at least to a characteristic of the general advertisement and the marketing impact information; and

an electronic display circuit operable to present the targeted-advertisement in a manner perceivable by the person.

18. The electronic system of claim 17, wherein the recognition circuit further includes:

a feature extraction circuit operable to compute response information based at least in part on the acquired data indicative of a physiological response by the person to the general advertisement.

19. The electronic system of claim 18, wherein the recognition circuit further includes:

a classification circuit operable to classify a reaction by the person to the general advertisement based at least in part on the response information.

20. The electronic system of claim 17, wherein the caller circuit further includes:

a caller circuit operable to send a request for a targeted-advertisement to an advertisement server.

21. The electronic system of claim 17, wherein the caller circuit further includes:

a caller circuit operable to send a request for a targeted-advertisement and an indication of the characteristic of the general advertisement.

22. The electronic system of claim 17, wherein the receiver circuit further includes:

a receiver circuit operable to receive from an advertising server an indication of a targeted-advertisement selected from at least two instances of available marketing content by a selection engine responsive at least to a characteristic of the general advertisement and the marketing impact information.

23. The electronic system of claim 17, wherein the electronic display circuit operable to present the targeted-advertisement in a manner perceivable by a person further includes:

an electronic display circuit operable to present the general advertisement and the targeted-advertisement in a manner perceivable by a person.

24. The electronic system of claim 17, wherein the electronic display circuit operable to present the targeted-advertisement in a manner perceivable by a person further includes:

an electronic display circuit operable to present electronic content in a manner perceivable by the person and in a manner facilitating sensing a response by the person.

25. The electronic system of claim 17, wherein the electronic display circuit operable to present the targeted-advertisement in a manner perceivable by a person further includes:

an electronic display circuit operable to present the targeted-advertisement in a manner perceivable by at least one of the person'"'"'s visual, audio, tactile, or olfactory senses.

26. The electronic system of claim 17, further comprising:

a characterization circuit operable to acquire an indication of a characteristic of the general advertisement.

27. The electronic system of claim 26, wherein the characterization circuit further includes:

a characterization circuit operable to at least one of receive, or determine an indication of a characteristic of the general advertisement.

28. The electronic system of claim 17, further comprising:

a digital storage device operable to save an indication of the selected targeted advertisement.

29. The electronic system of claim 17, further comprising:

an advertising broadcast circuit operable to facilitate a display of the selected targeted-advertisement by the electronic display circuit.

30. A computer program product comprising:

(a) program instructions operable to perform a process in a computing device, the process comprising;

generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement and based at least in part on data produced by a sensor coupled to a person;

sending the marketing impact information to an advertising-selector server;

receiving an indication of a targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information; and

facilitating an electronic display of the targeted advertisement; and

(b) a computer-readable storage medium bearing the program instructions.

31. The computer program product of claim 30, wherein the process further comprises facilitating an electronic display of the general advertisement.

32. The computer program product of claim 30, wherein the process further comprises saving an indication of the targeted advertisement.

33. The computer program product of claim 30, wherein the receiving an indication of a targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information further includes:

receiving a targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information.

34. The computer program product of claim 30, wherein the receiving an indication of a targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information further includes:

receiving from the advertising-selector server an indication of a targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information.

35. An electronic device comprising;

means for generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement and based at least in part on data produced by a sensor coupled to a person;

means for sending the marketing impact information to an advertising-selector server;

means for receiving an indication of a targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information; and

means for facilitating an electronic display of the targeted advertisement.

36. The electronic device of claim 35, further comprising:

means for electronically displaying the targeted advertisement.

37. The electronic device of claim 35, further comprising:

means for saving the indication of a targeted advertisement.

38. The electronic device of claim 35, further comprising:

means for determining a characteristic of the electronically displayed general advertisement.

39. The electronic device of claim 35, further comprising:

means for receiving the indication of a targeted advertisement.

40-68. -68. (canceled)