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Providing personalized advertising

  • US 20090112693A1
  • Filed: 11/30/2007
  • Published: 04/30/2009
  • Est. Priority Date: 10/24/2007
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement;

    sending the marketing impact information to an advertising-selector server;

    receiving an indication of a targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information; and

    facilitating an electronic display of the targeted-advertisement.

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