Targeted-advertising based on a sensed physiological response by a person to a general advertisement

• US 20090112694A1
• Filed: 11/30/2007
• Published: 04/30/2009
• Est. Priority Date: 10/24/2007
• Status: Abandoned Application

• Current Assignee: Searete LLC (Intellectual Ventures LLC)
• Original Assignee: Searete LLC (Intellectual Ventures LLC)
• Inventors: Rinaldo, John D. JR., Lord, Robert W., Jung, Edward K.Y., Levien, Royce A., Malamud, Mark A.
• Application Number:
  US11/998,820
• Publication Number:
  US 20090112694A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

Provided embodiments include a device, apparatus, system, computer program product, and method. A provided method is implemented in an environment that includes a person viewing content displayed by an electronic device, and includes generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement. The method also includes acquiring an indication of a characteristic of the electronically displayed general advertisement. The method further includes initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information.

Claims

1. A method comprising:

generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement;

acquiring an indication of a characteristic of the electronically displayed general advertisement; and

initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information.

2. The method of claim 1, further comprising:

electronically displaying the general advertisement in a manner perceivable by the person.

3. The method of claim 2, wherein the electronically displaying the general advertisement in a manner perceivable by the person further includes:

electronically displaying the general advertisement in a manner perceivable by at least one of the person'"'"'s visual, audio, tactile, or olfactory senses.

4. The method of claim 1, further comprising:

receiving the targeted advertisement.

5. The method of claim 1, further comprising:

saving an indication of the targeted advertisement.

6. The method of claim 1, further comprising:

electronically displaying the selected targeted-advertisement.

7. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement, wherein the physiological response includes at least one of an eye gaze direction, an eye movement, eye dwell time, a movement of an eyelid, an eye blink, a pupil dilation, a lip movement, a brain wave, a heart rate, a respiration rate, or a voice quality response.

8. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement and based at least in part on data produced by a sensor coupled to a person.

9. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement and based at least in part on data produced by at least one of an eye gaze, pulse, brain wave, or P-300 sensor coupled to the person.

10. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement and based at least in part on data produced by a sensor that is at least one of visually, optically, physically, or mechanically coupled to the person.

11. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement and based at least in part on data produced by a sensor that is worn by the person.

12. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a psychophysiological response by a person to an electronically displayed general advertisement.

13. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a response by a person to an electronically displayed general advertisement, the general advertisement electronically displayed using at least one of a screen, a display surface, a projector, or a sound.

14. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a response by a person to an electronically displayed general advertisement, the general advertisement including at least one of a promotional content, an offer of a product and/or service, a public service announcement, or a product placement.

15. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a response by a person to an electronically displayed general advertisement, the general advertisement including a form of communication designed to persuade the person to take some action, now or in the future.

16. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a response by a person to an electronically displayed general advertisement, the general advertisement including a communication designed to encourage or stimulate patronization of a specific seller or purchase of a particular product.

17. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a response by a person to an electronically displayed general advertisement, the general advertisement received from an advertising server via a network.

18. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a response by a person to an electronically displayed general advertisement, the general advertisement received from an advertising server via a network in conjunction with another content configurable for electronic display.

19. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact evaluation indicative of a response by a person to an electronically displayed general advertisement.

20. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a determined reaction by a person to the electronically displayed general advertisement, the determined reaction based at least in part on sensor-acquired data indicative of a physiological response.

21. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a physiological response by a person to an electronically displayed paid content.

22. The method of claim 1, wherein the generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement further includes:

generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement, the electronically displayed general advertisement including at least one of an electronically displayed text, logo, photograph, picture, classified ad, graphic information, static image, dynamic image, streaming ad, interactive, audio, video, banner, rich media banner, placement ad, search advertising, contextual advertising, commercial message, interactive ad, interstitial ad, floating ad, wallpaper ad, pop-up, pop-under, or map ad.

23. The method of claim 1, wherein the acquiring an indication of a characteristic of the electronically displayed general advertisement further includes:

at least one of determining, or ascertaining an indication of a characteristic of the electronically displayed general advertisement.

24. The method of claim 1, wherein the acquiring an indication of a characteristic of the electronically displayed general advertisement further includes:

at least one of receiving, or receiving in conjunction with receiving the general advertisement, an indication of a characteristic of the electronically displayed general advertisement.

25. The method of claim 1, wherein the acquiring an indication of a characteristic of the electronically displayed general advertisement further includes:

acquiring an indication of a characteristic of the electronically displayed general advertisement, the characteristic of the electronically displayed general advertisement including at least one of content, subject matter, dialog, cultural, ethnic, linguistic, visual, verbal, sexual, price range, local, global, or brand characteristic.

26. The method of claim 1, wherein the initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information further includes:

initiating at least one of a local, a remote, or a remote by an advertising server, selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information.

27. The method of claim 1, wherein the initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information further includes:

initiating a selection of a targeted-advertisement from at least two instances of available advertising using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information.

28. The method of claim 1, wherein the initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information further includes:

initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement, the marketing impact information, and a historical behavior by the person.

29. The method of claim 1, wherein the initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information further includes:

initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information, wherein the targeted advertising includes a content that is particularly relevant to the person.

30. The method of claim 1, wherein the initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information further includes:

initiating a selection of a personalized advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information.

31. The method of claim 1, wherein the initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information further includes:

initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information, wherein the targeted advertising includes a content that is of potential interest to the person.