Targeted-advertising based on a sensed physiological response by a person to a general advertisement
First Claim
1. A method comprising:
- generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement;
acquiring an indication of a characteristic of the electronically displayed general advertisement; and
initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information.
1 Assignment
0 Petitions
Accused Products
Abstract
Provided embodiments include a device, apparatus, system, computer program product, and method. A provided method is implemented in an environment that includes a person viewing content displayed by an electronic device, and includes generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement. The method also includes acquiring an indication of a characteristic of the electronically displayed general advertisement. The method further includes initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information.
204 Citations
31 Claims
-
1. A method comprising:
-
generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement; acquiring an indication of a characteristic of the electronically displayed general advertisement; and initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
-
Specification