Physiological response based targeted advertising
First Claim
1. An electronic system comprising:
- a response sensor apparatus operable to acquire data indicative of a physiological response by a person to an advertisement;
a recognition circuit operable to generate a marketing impact information about the general advertisement based at least in part on the acquired data indicative of a physiological response;
a query circuit operable to initiate a selection of a targeted-advertisement by a targeted-advertising selection engine responsive to at least a characteristic of the general advertisement and the marketing impact information; and
an electronic display circuit operable to present the targeted-advertisement in a manner perceivable by a person.
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Accused Products
Abstract
Provided embodiments include a device, apparatus, electronic system, computer program product, and method. A provided electronic system includes a response sensor apparatus operable to acquire data indicative of a physiological response by a person to an advertisement. The system also includes a recognition circuit operable to generate a marketing impact information about the general advertisement based at least in part on the acquired data indicative of a physiological response. The system further includes a query circuit operable to initiate a selection of a targeted-advertisement by a targeted-advertising selection engine responsive at least to a characteristic of the general advertisement and the marketing impact information. The system also includes an electronic display circuit operable to present the targeted-advertisement in a manner perceivable by a person.
101 Citations
21 Claims
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1. An electronic system comprising:
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a response sensor apparatus operable to acquire data indicative of a physiological response by a person to an advertisement; a recognition circuit operable to generate a marketing impact information about the general advertisement based at least in part on the acquired data indicative of a physiological response; a query circuit operable to initiate a selection of a targeted-advertisement by a targeted-advertising selection engine responsive to at least a characteristic of the general advertisement and the marketing impact information; and an electronic display circuit operable to present the targeted-advertisement in a manner perceivable by a person. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer program product comprising:
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(a) program instructions operable to perform a process in a computing device, the process comprising; generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement; acquiring an indication of a characteristic of the electronically displayed general advertisement; and initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information; and (b) a computer-readable storage medium bearing the program instructions. - View Dependent Claims (13, 14, 15, 16, 17)
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18. An electronic device comprising;
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means for generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement; means for acquiring an indication of a characteristic of the electronically displayed general advertisement; and means for initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the electronically displayed general advertisement and the marketing impact information. - View Dependent Claims (19, 20, 21)
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Specification