Providing personalized advertising

• US 20090112697A1
• Filed: 01/22/2008
• Published: 04/30/2009
• Est. Priority Date: 10/30/2007
• Status: Abandoned Application

• Current Assignee: Searete LLC (Intellectual Ventures LLC)
• Original Assignee: Searete LLC (Intellectual Ventures LLC)
• Inventors: Rinaldo, John D. JR., Lord, Robert W., Jung, Edward K.Y., Levien, Royce A., Malamud, Mark A.
• Application Number:
  US12/011,031
• Publication Number:
  US 20090112697A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

Provided embodiments include a device, apparatus, electronic system, computer program product, and method. A provided method includes generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement. The method also includes sending the marketing impact information to an advertising-selector server. The method further includes receiving an indication of a target-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information. The method also includes facilitating an electronic display of the targeted advertisement.

Claims

1-39. -39. (canceled)

40. A method comprising:

receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement;

acquiring an indication of a characteristic of the general advertisement;

initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information; and

returning an indication of the targeted advertisement.

41. The method of claim 40, wherein the receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement further includes:

receiving from a requestor device a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement.

42. The method of claim 40, wherein the receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement further includes:

receiving from a requester device a marketing impact information indicative of a physiological response by a person to a general advertisement and based at least in part on data produced by a sensor coupled to the person.

43. The method of claim 40, wherein the receiving from a requester device a marketing impact information indicative of a physiological response by a person to a general advertisement further includes:

receiving from a requester device a marketing impact information indicative of a physiological response by a person to a general advertisement and a request for a targeted advertisement.

44. The method of claim 40, wherein the receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement further includes:

receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement and a request for a targeted-advertisement responsive to the marketing impact information.

45. The method of claim 40, wherein the receiving from a requester device a marketing impact information indicative of a physiological response by a person to a general advertisement further includes:

receiving from a requestor device at least one of a raw, partially transformed, or transformed marketing impact information indicative of a physiological response by a person to a general advertisement.

46. The method of claim 40, wherein the receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement further includes:

receiving from a requestor device a marketing impact information indicative of a reaction by a person to a general advertisement.

47. The method of claim 40, wherein the receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement further includes:

receiving from a requestor device a marketing impact information indicative of at least one of a positive or a negative reaction by a person to a general advertisement.

48. The method of claim 40, wherein the acquiring an indication of a characteristic of the general advertisement further includes:

receiving an indication of a characteristic of the general advertisement.

49. The method of claim 48, wherein the receiving an indication of a characteristic of the general advertisement further includes:

receiving in conjunction with the marketing impact information an indication of a characteristic of the general advertisement.

50. The method of claim 48, wherein the receiving an indication of a characteristic of the general advertisement further includes:

receiving from a third-party device an indication of a characteristic of the general advertisement.

51. The method of claim 40, wherein the acquiring an indication of a characteristic of the general advertisement further includes:

determining an indication of a characteristic of the general advertisement.

52. The method of claim 40, wherein the initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information further includes:

initiating a selection of a targeted-advertisement predicted to be of interest to the person by a computer-implemented algorithm responsive to at least the characteristic of the general advertisement and the marketing impact information.

53. The method of claim 40, wherein the returning an indication of the targeted-advertisement further includes:

returning an indication of the targeted-advertisement to at least one of the requestor device, an advertisement server, or to another device.

54. The method of claim 40, further comprising:

analyzing the marketing impact information for an indication of a reaction by the person to the general advertisement.

55. The method of claim 54, wherein the initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information further includes:

initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the general advertisement and the indication of a reaction by the person to the general advertisement.

56. An electronic device comprising:

an advertising services circuit operable to receive from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement;

an attribute circuit operable to obtain an indication of a characteristic of the general advertisement;

a targeted-advertising selection engine operable to pick a target advertisement based on at least the indication of a characteristic of the general advertisement and the marketing impact information; and

a reply circuit operable to return an indication of the target advertisement.

57. The electronic device of claim 56, further comprising:

a storage device operable to save data indicative of the target advertisement.

58. The electronic device of claim 56, wherein the advertising services circuit further includes:

an advertising services circuit operable to receive from a requester device a marketing impact information based at least in part on data produced by a sensor coupled to the person and indicative of a physiological response by a person to a general advertisement.

59. The electronic device of claim 58, wherein the reply circuit further includes:

a reply circuit operable to return an indication of the target advertisement to the requestor device.

60. The electronic device of claim 56, wherein the advertising services circuit further includes:

an advertising services circuit operable to receive a marketing impact information based at least in part on data produced by a sensor coupled to the person and indicative of a physiological response by a person to a general advertisement.

61. The electronic device of claim 56, wherein the advertising services circuit further includes:

an advertising services circuit operable to receive a marketing impact information indicative of a physiological response by a person to a general advertisement, and to transform the marketing impact information to include an indication of a reaction by the person to the general advertisement.

62. The electronic device of claim 56, wherein the advertising services circuit further includes:

an advertising services circuit operable to receive a marketing impact information based at least in part on data produced by a sensor coupled to the person and indicative of a physiological response by a person to a general advertisement, and a request for the target advertisement.

63. The electronic device of claim 56, wherein the attribute circuit further includes:

an attribute circuit operable to acquire an indication of a characteristic of the general advertisement.

64. The electronic device of claim 56, wherein the attribute circuit further includes:

an attribute circuit operable to determine an indication of a characteristic of the general advertisement.

65. The electronic device of claim 56, wherein the reply circuit further includes:

a reply circuit operable to return an indication of the target advertisement to an advertising server.

66. A computer program product comprising:

(a) program instructions operable to perform a process in a computing device, the process comprising;

receiving from a requester device a marketing impact information indicative of a physiological response by a person to a general advertisement;

acquiring an indication of a characteristic of the general advertisement;

initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information; and

returning an indication of the targeted advertisement; and

(b) a computer-readable storage medium bearing the program instructions.

67. The computer program product of claim 66, wherein the process further comprises transforming the marketing impact information to include an indication of a reaction by the person to the general advertisement.

68. An electronic device comprising:

means for receiving from a requester device a marketing impact information indicative of a physiological response by a person to a general advertisement;

means for acquiring an indication of a characteristic of the general advertisement;

means for initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information; and

means for returning an indication of the targeted advertisement.