Providing personalized advertising
1 Assignment
0 Petitions
Accused Products
Abstract
Provided embodiments include a device, apparatus, electronic system, computer program product, and method. A provided method includes generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement. The method also includes sending the marketing impact information to an advertising-selector server. The method further includes receiving an indication of a target-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information. The method also includes facilitating an electronic display of the targeted advertisement.
112 Citations
68 Claims
-
1-39. -39. (canceled)
-
40. A method comprising:
-
receiving from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement; acquiring an indication of a characteristic of the general advertisement; initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information; and returning an indication of the targeted advertisement. - View Dependent Claims (41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55)
-
-
56. An electronic device comprising:
-
an advertising services circuit operable to receive from a requestor device a marketing impact information indicative of a physiological response by a person to a general advertisement; an attribute circuit operable to obtain an indication of a characteristic of the general advertisement; a targeted-advertising selection engine operable to pick a target advertisement based on at least the indication of a characteristic of the general advertisement and the marketing impact information; and a reply circuit operable to return an indication of the target advertisement. - View Dependent Claims (57, 58, 59, 60, 61, 62, 63, 64, 65)
-
-
66. A computer program product comprising:
-
(a) program instructions operable to perform a process in a computing device, the process comprising; receiving from a requester device a marketing impact information indicative of a physiological response by a person to a general advertisement; acquiring an indication of a characteristic of the general advertisement; initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information; and returning an indication of the targeted advertisement; and (b) a computer-readable storage medium bearing the program instructions. - View Dependent Claims (67)
-
-
68. An electronic device comprising:
-
means for receiving from a requester device a marketing impact information indicative of a physiological response by a person to a general advertisement; means for acquiring an indication of a characteristic of the general advertisement; means for initiating a selection of a targeted-advertisement using an advertising rule responsive to at least the characteristic of the general advertisement and the marketing impact information; and means for returning an indication of the targeted advertisement.
-
Specification