System and method for brand affinity content distribution and optimization

• US 20090112700A1
• Filed: 07/29/2008
• Published: 04/30/2009
• Est. Priority Date: 10/31/2007
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/220,912
• Publication Number:
  US 20090112700A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]

Abstract

An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one requested creative, and a delivery engine that integrates the requested creative with the matched media assets from the vault.

Claims

1. At least one creative, comprising:

at least one asset backed media, comprising;

at least one vaulted asset obtained from a recommendation engine responsive to a request and governed by application of one or more vault asset rules;

at least one other media content;

a delivery to a consumer of one or more unions of the vaulted asset and the other media content.

2. The creative of claim 1, wherein said delivery comprises a late bind.

3. The creative of claim 1, wherein said delivery comprises a prebind.

4. The creative of claim 1, wherein said delivery comprises a delivery engine apart from the recommendation engine.

5. The creative of claim 1, wherein said delivery comprises a delivery of a union comprising the at least one other media content having a space for joinder of the at least one vaulted asset.

6. The creative of claim 1, wherein said delivery comprises a delivery of a union comprising the at least one other media content joined to the at least one vaulted asset.

7. The creative of claim 1, wherein said delivery comprises a sponsored page.

8. The creative of claim 7, wherein the other media asset comprises a web page.

9. The creative of claim 7, wherein the other media asset comprises a link.

10. The creative of claim 1, wherein said delivery comprises a union comprising a keyword association.

11. The creative of claim 1, wherein said delivery comprises a union comprising a URL search association.

12. A method of generating at least one creative, comprising:

allowing at least one asset backed media, comprising;

applying one or more rules to a request for at least one vaulted asset requested to a recommendation engine;

receiving the request including at least one other media content;

delivering to a consumer of one or more unions of the vaulted asset and the other media content, wherein said delivering comprises at least one of a prebinding and a late binding.