Mobile Content Placement Reward System
First Claim
1. A computer implemented method of placing content on a mobile device, comprising:
- retrieving content via a wireless communication network;
storing content locally on a mobile device;
displaying content in response to an event;
recording information associated with the content display; and
transmitting the content information via a wireless communication network.
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Abstract
The present invention is generally directed toward a system and methods of placing content, including advertising, content on a mobile device in response to an event in the operational lifecycle of the device. The event defines an opportunity between power-up and power-off when the user'"'"'s attention is likely drawn to the device. The inserted content can be any media form including graphic, image, video, animation, audio or textual and can be fully interactive. The content is inserted before, during, or after an event in a minimally intrusive manner so as not to interfere with the communications features of the device. The system and method reward the user for each display of content.
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Citations
35 Claims
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1. A computer implemented method of placing content on a mobile device, comprising:
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retrieving content via a wireless communication network; storing content locally on a mobile device; displaying content in response to an event; recording information associated with the content display; and transmitting the content information via a wireless communication network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A system comprising:
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a wireless network infrastructure; a server configured to provide content and display instructions by communication via the wireless network infrastructure; a wireless device handset configured to receive content and display instructions via the wireless network infrastructure, wherein the content is displayed on the wireless handset device in response to an event. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A computer implemented method of advertising on a mobile device, comprising:
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storing one or more advertisements on a mobile device having a display; displaying the one or more advertisements on the mobile device display in response to one or more events; recording information relating to the display of the one or more advertisements; and rewarding a user, wherein the reward is based on the recorded information. - View Dependent Claims (30)
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31. A content distribution system for the mobile environment comprising:
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a wireless communications infrastructure; a network; a server configured to transmit advertisements for content over the wireless communications infrastructure and network; a wireless device having a display and configured to receive advertisements for content via the wireless communication infrastructure and store advertisements for content, wherein the content is interactive and configured to connect the user to the network. - View Dependent Claims (32, 33, 34, 35)
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Specification