Opportunity advertising in a mobile device

• US 20090112713A1
• Filed: 01/03/2008
• Published: 04/30/2009
• Est. Priority Date: 10/24/2007
• Status: Abandoned Application

• Current Assignee: Searete LLC (Intellectual Ventures LLC)
• Original Assignee: Searete LLC (Intellectual Ventures LLC)
• Inventors: Rinaldo, John D. JR., Lord, Robert W., Jung, Edward K.Y., Levien, Royce A., Malamud, Mark A.
• Application Number:
  US12/006,793
• Publication Number:
  US 20090112713A1
• Time in Patent Office: Days
• US Class Current: 705/14.140
• CPC Class Codes: G06F 3/011 Arrangements for interaction with the human body, e.g. for user immersion in virtual reality blind teaching G09B21/00
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives

Abstract

Provided embodiments include a device, apparatus, system, computer program product, and method. A provided method includes a method implemented in a mobile device having a core communication function and operable to present human perceivable content using a display. The method includes detecting an attention of a person with respect to the display. The method also includes determining that space is available on the display for presentation of advertising content. The method further includes sending to a third-party an indication of the detected attention of the person and an indication of the determined availability of the display to present advertising content.

Claims

1. A method implemented in a mobile device having a core communication function and operable to present human perceivable content using a display, the method comprising:

detecting an attention of a person with respect to the display;

determining that space is available on the display for presentation of advertising content; and

sending to a third-party an indication of the detected attention of the person and an indication of the determined availability of the display to present advertising content.

2. The method of claim 1, wherein the detecting an attention of a person with respect to the display further includes:

detecting at least one of an eye gaze, or an ear position of a person with respect to the display.

3. The method of claim 1, wherein the detecting an attention of a person with respect to the display further includes:

detecting a neurological indicator of attention of a person with respect to the display.

4. The method of claim 1, further comprising:

receiving an indication of an advertising content selected by a remotely located application for presentation.

5. The method of claim 4, further comprising:

presenting the selected advertising content using the display.

6. A mobile communications device comprising:

a display circuit operable to facilitate presentation of human perceivable content on a display surface;

a core communication system operable to exchange data with another computing device and to provide core communication related information to the display circuit;

a tracking system operable to determine a physical orientation of an element of a person'"'"'s sensory system with respect to the display surface;

a display status circuit operable to determine an availability of the display surface to present advertising content; and

an advertisement insertion circuit operable to provide advertising content to the display circuit for presentation.

7. The mobile communications device of claim 6, wherein the mobile communications device further includes:

at least one of a handheld, cellular device, wireless, or portable mobile communications device.

8. The mobile communications device of claim 6, wherein the mobile communications device further includes:

at least one of a vehicle mountable mobile communications device.

9. The mobile communications device of claim 6, wherein the mobile communications device further includes:

a mobile communications device having at least one of a display surface, or a projector engine operable to project an image onto a physically separate display surface.

10. The mobile communications device of claim 6, wherein the display circuit operable to facilitate presentation of human perceivable content further includes:

a display circuit operable to facilitate presentation of at least one of human perceivable content related to the core communication function, or to an advertising content.

11. The mobile communications device of claim 6, wherein the display circuit operable to facilitate presentation of human perceivable content further includes:

a display circuit operable to facilitate presentation of a human perceivable content by at least one of controlling a display surface electronically coupled to the mobile communications device, or controlling a projector engine electronically coupled to the mobile communications device and operable to project an image onto a physically separate display surface.

12. The mobile communications device of claim 6, wherein the display circuit operable to facilitate presentation of human perceivable content further includes:

a display circuit operable to facilitate presentation of at least one of a visual, audio, or haptic human perceivable content.

13. The mobile communications device of claim 6, wherein the core communications system further includes:

at least one of a voice, telephone, cell phone, email, message, global positioning, navigation, picture, video, browsing, or Internet core communication system.

14. The mobile communications device of claim 6, wherein the core communications system further includes:

a core communications system operable to exchange data with at least one of a local, or a remote another computing device.

15. The mobile communications device of claim 6, wherein the core communications system further includes:

a core communications system operable to provide core communication related information to the display circuit for presentation to a user of the mobile communications device.

16. The mobile communications device of claim 6, wherein the tracking system further includes:

a tracking system operable to determine at least one of an eye gaze, or an ear orientation of a person with respect to the display surface.

17. The mobile communications device of claim 6, wherein the tracking system further includes:

a tracking system operable to determine a physical orientation of at least one of an eye, ear, hand, mouth, or nose element of a person'"'"'s sensory system with respect to the display surface.

18. The mobile communications device of claim 6, wherein the tracking system further includes:

a tracking system operable to determine a physical orientation of an element of a person'"'"'s sensory system with respect to the display surface, and to acquire data indicative of the physical orientation.

19. The mobile communications device of claim 6, wherein the display status circuit further includes:

a display status circuit operable to determine an availability of the display surface to advantageously present advertising content.

20. The mobile communications device of claim 6, wherein the display status circuit further includes:

a display status circuit operable to determine at least one of an ambient environmental state that may impact a presentation by the display surface of human perceivable content, or a state of the mobile device that may impact a presentation by the display surface of human perceivable content.

21. The mobile communications device of claim 6, wherein the display status circuit further includes:

a display status circuit operable to determine an availability of the display surface to present at least one of a priority or a space-available advertising content.

22. The mobile communications device of claim 6, wherein the advertisement insertion circuit further includes:

an advertisement insertion circuit operable to provide at least one of a priority or a space-available advertising content to the display circuit for presentation.

23. The mobile communications device of claim 6, wherein the advertisement insertion circuit further includes:

an advertisement insertion circuit operable to provide a selected advertising content to the display circuit for presentation.

24. The mobile communications device of claim 6, further comprising:

an advertisement acquirement circuit operable to initiate a selection of the advertising content.

25. The mobile communications device of claim 24, wherein the advertisement acquirement circuit further includes:

an advertisement acquirement circuit operable to select the advertising content.

26. The mobile communications device of claim 24, wherein the advertisement acquirement circuit further includes:

an advertisement acquirement circuit operable to receive an indication of the selected advertising content.

27. The mobile communications device of claim 24, wherein the advertisement acquirement circuit further includes:

an advertisement acquirement circuit operable to receive the selected advertising content from a remote advertising server.

28. A computer program product comprising:

(a) program instructions operable to perform a process in a mobile computing device having a core communication function and operable to present human perceivable content using a display surface, the process comprising;

identifying an attention of a person with respect to the display surface;

determining that the display surface is available to present advertising content; and

presenting an advertising content using the display surface; and

(b) a computer-readable storage medium bearing the program instructions.

29. The computer program product of claim 28, wherein the process further comprises:

facilitating a selection of the advertising content.

30. The computer program product of claim 28, wherein the process further comprises:

receiving the advertising content from a remote advertising server.

31. The computer program product of claim 28, wherein the process further comprises:

notifying an advertising selector of the determined availability of the display surface to present advertising content.

32. The computer program product of claim 28, wherein the process further comprises:

saving an indication of an action by the person.

33. The computer program product of claim 28, wherein the process further comprises:

saving an indication of a physiological response by the person with respect to the presented advertising content.

34. A mobile device having a core communication function and operable to present human perceivable content using a display surface, the mobile device comprising:

means for identifying an attention of a person with respect to the display surface;

means for determining that the display surface is available to present advertising content; and

means for presenting an advertising content using the display surface.

35. The mobile device of claim 34, further comprising:

means for facilitating a selection of the advertising content.

36. The mobile device of claim 34, further comprising:

means for receiving the advertising content from a remote advertising server.

37. The mobile device of claim 34, further comprising:

means for notifying an advertising selector of the determined availability of the display surface to present advertising content.

38. A method implemented in a mobile device operable to present human perceivable content using a display surface, the method comprising:

detecting an attention of a person with respect to the display surface;

determining that space is available on the display surface for presenting a space-available advertisement; and

sending an indication to a third-party of an opportunity for presentation of a space-available advertisement.

39. The method of claim 38, wherein the determining that space is available on the display surface for presenting a space-available advertisement further includes:

determining that space is available on at least a portion on the display surface for presenting a space-available advertisement.

40. The method of claim 38, wherein the determining that space is available on the display surface for presenting a space-available advertisement further includes:

determining that space is available for presenting a space-available advertisement on one portion of the display surface having at least two portions.

41. The method of claim 38, wherein the determining that space is available on the display surface for presenting a space-available advertisement further includes:

determining that space is now or is predicted to be available on the display surface for presenting a space-available advertisement.

42. The method of claim 38, further comprising:

receiving an indication of a space-available advertisement.

43. The method of claim 39, further comprising:

presenting the indicated space-available advertisement.