Engine, system and method for generation of brand affinity content

• US 20090112715A1
• Filed: 03/27/2008
• Published: 04/30/2009
• Est. Priority Date: 10/31/2007
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/079,769
• Publication Number:
  US 20090112715A1
• Time in Patent Office: Days
• US Class Current: 705/14.650
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

An advertising engine, system and method of using is described. The engine includes at least one vault including a plurality of media assets, a recommendation engine that matches at least one media asset from the vault with at least one requested creative, a delivery engine that integrates the requested creative with the matched media assets from the vault, and a management engine that regulates and/or tracks ones of the at least one media asset.

Claims

1. An advertising engine, comprising:

at least one vault comprising a plurality of media assets;

a recommendation engine that matches at least one media asset from the vault with at least one requested creative;

a delivery engine that integrates the requested creative with the matched media assets from the vault; and

a management engine that regulates ones of the at least one media asset.

2. The advertising engine of claim 1, wherein the integration by the delivery engine comprises a late stage binding.

3. The advertising engine of claim 1, wherein the integration by the delivery engine comprises a separate delivery of the requested creative and the matched media assets for mash up by a third part advertising server.

4. The advertising engine of claim 1, further comprising an advertising wizard for creation of the requested creative.

5. The advertising engine of claim 1, wherein the matching performed by the recommendation engine comprises a weighting of the plurality of media assets.

6. The advertising engine of claim 1, wherein the media assets comprise brands other than a brand of the requested creative.

7. The advertising engine of claim 1, wherein the media assets further comprise a tag.

8. The advertising engine of claim 1, wherein the matching performed by the recommendation engine comprises a ranking of the plurality of media assets.

9. The advertising engine of claim 1, wherein the media assets further comprise a descriptor.

10. The advertising engine of claim 9, wherein the exclusions comprise at least one of geographic limitations, product limitations, preferred partners, preferred product types, and conflicts with a pre-existing endorsements.

11. The advertising engine of claim 1, wherein the media assets comprise payment schema.

12. The advertising engine of claim 11, wherein the payment schema vary based on a requester of the requested creative.

13. The advertising engine of claim 1, wherein the recommendation engine engages in matching based on exclusions of the media assets, and at least one of secondary information external to the vault and variable factoring.

14. The advertising engine of claim 13, wherein the variable factoring comprises a brand association between the media asset'"'"'s brand and a brand of the requested creative.

15. The advertising engine of claim 1, wherein each media asset comprises a profile of that media asset.

16. The advertising engine of claim 15, wherein each of the profiles comprises at least a psychological profile of typical users of that media asset'"'"'s brand, target customers of that media asset'"'"'s brand, and target affiliate profiles.

17. The advertising engine of claim 16, wherein the target affiliate profile comprises at least two of desired sharing of marketing costs, desired increasing brand recognition in certain geographies, desired increasing brand recognition in certain fields of use, distribution channel access, expedited market entry, and improved brand perception.

18. The advertising engine of claim 1, wherein at least two of the matches are presented for selection of one of the matches.

19. A method of generating an advertisement, comprising the steps of:

requesting at least one creative based on at least one information item;

matching at least one stored media asset to the at least one creative;

integrating the at least one stored media asset to the at least one creative; and

regulating the at least one media asset matched to the at least one creative.

20. A targeted media generator, comprising:

at least one vault comprising a plurality of media assets;

a recommendation engine that matches at least one media asset from the vault with at least one requested creative;

a delivery engine that integrates the requested creative with the matched media assets from the vault; and

a management engine that regulates at least one aspect of the requested creative and at least one matched media asset.