System and method for distributing content for use with entertainment creatives

• US 20090112718A1
• Filed: 07/29/2008
• Published: 04/30/2009
• Est. Priority Date: 10/31/2007
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/220,917
• Publication Number:
  US 20090112718A1
• Time in Patent Office: Days
• US Class Current: 705/14.360
• CPC Class Codes: G06Q 10/101 Collaborative creation, e.g. joint development of products or services
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A creative composition engine, system and method. The creative composition engine includes at least one vault having media assets, wherein the media assets include at least one avatar and at least one environment for placement of the at least one avatar, and a receiver for receiving at least one request for a creative. The request for creative may include a composition request for the at least one avatar, and a request for at least one other of the media assets. The at least one avatar may be a composed creative responsive to the at least one request for a creative, and wherein the composed creative further includes the at least one other of the media assets.

Claims

1. A creative composition engine, comprising:

at least one vault comprising media assets, wherein the media assets comprise at least one avatar and at least one environment for placement of the at least one avatar; and

a receiver for receiving at least one request for a creative, wherein the request for creative comprises;

a composition request for the at least one avatar; and

a request for at least one other of the media assets comprising at least the at least one environment

wherein the at least one avatar comprises a composed creative responsive to the at least one request for a creative, and wherein the composed creative further comprises the at least one other of the media assets.

2. The engine of claim 1, wherein the composed creative comprises an advertisement.

3. The engine of claim 1, wherein the composed creative comprises entertainment.

4. The engine of claim 1, wherein the environmental media asset comprises one selected from the group consisting of a movie, a television show, a music video, a music audio, a still photo, a video, a sporting event, a text message, a symbol, an emblem, a tagline, a press release, a publication, a web link, and a media capable of re-purposing.

5. The engine of claim 1, wherein said at least one vault further comprises a plurality of rules governing the composed creative.

6. The engine of claim 1, wherein said at least one vault further comprises a plurality of rules governing acceptable ones of the composition request.

7. The engine of claim 1, wherein said at least one vault further comprises a plurality of rules governing the request for the at least one other of the media assets.

8. The engine of claim 1, further comprising a delivery engine for delivering the composed creative.

9. The engine of claim 8, wherein said delivery engine is apart from at least one of said vault and said receiver.

10. The engine of claim 8, wherein said delivery engine further comprises one of a pre-binding, a binding at request, and a late stage binding of the avatar and the at least one other media asset into the composed creative for delivery.

11. The engine of claim 1, wherein said at least one vault further comprises information associated with the media assets.

12. The engine of claim 11, wherein the information associated comprises metadata.

13. The engine of claim 1, wherein said at least one vault further comprises payment schema associated with ones of the media assets, and wherein ones of the payment schema differ from other ones of the payment schema.

14. The engine of claim 1, wherein said receiver comprises a recommendation engine.

15. The engine of claim 1, wherein one or more of the media assets has associated therewith a profile.

16. The engine of claim 1, further comprising an avatar composition tool, wherein the at least one avatar comprises an output of said avatar composition tool.

17. The engine of claim 16, wherein said receiver comprises said avatar composition tool.

18. The engine of claim 16, further comprising an avatar composition tool input, wherein said avatar composition tool input comprises a receiver of at least one uploaded image.

19. The engine of claim 18, wherein said avatar composition tool further comprises a cropping tool.

20. The engine of claim 18, wherein said avatar composition tool input comprises a generator of a three dimensional estimate of points of interest forming at least one contour of the at least one uploaded image.

21. A method of composing a creative, comprising:

receiving a request for a composed creative;

accessing at least one avatar responsive to said receiving a request;

assessing at least one other allowable media asset for association with the requested composed creative that is responsive to said receiving a request; and

combining the at least one avatar and the at least one other allowable media asset to generate the composed creative.

22. The method of claim 21, wherein said receiving a request comprises receiving a request for an advertisement.

23. The method of claim 21, wherein said receiving a request comprises receiving a request for entertainment.

24. The method of claim 21, wherein the at least one other allowable media asset comprises one selected from the group consisting of a movie, a television show, a music video, a music audio, a still photo, a video, a sporting event, a text message, a symbol, an emblem, a tagline, a press release, a publication, a web link, and a media capable of re-purposing.

25. The method of claim 21, wherein said assessing comprises enforcing ones of a plurality of rules governing use of certain ones of the other media assets.

26. The method of claim 21, further comprising delivering the composed creative.

27. The method of claim 21, further comprising charging one of a plurality of payment schema for said combining, wherein ones of the payment schema differ from other ones of the payment schema.

28. The method of claim 21, further comprising, responsive to said assessing, recommending which of the other media assets are allowable.

29. The method of claim 21, further comprising composing the at least one avatar.

30. The method of claim 29, wherein said composing comprises receiving and cropping at least one uploaded image.

31. The method of claim 30, wherein said composing comprises generating a three dimensional avatar contour from the at least one uploaded image.