Media Enhancement Mechanism

• US 20090112839A1
• Filed: 10/26/2007
• Published: 04/30/2009
• Est. Priority Date: 10/26/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Fisher, Roberto Warren, Kalaboukis, Chris, Martinez, Ronald, Rogers, Ian C.
• Granted Patent: US 8,290,929 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: H04L 65/60 Network streaming of media packets

Abstract

A method to provide additional media objects for data objects containing one or more existing media objects is described. The existing media object is analyzed to determine additional related media available on the network, and the data object description is augmented with metadata to identify the additional media in an enhanced data object description. When the enhanced data object is rendered, the metadata facilitates incorporation of additional media objects in the displayed page.

Claims

1. A method comprising

receiving, from a host, a request for embed code for a user application with an application programming interface;

generating embed code comprising computer-readable instructions operative, when executed, to cause a host processor to;

access one or more referenced media object attributes of a data object containing the embed code;

interact with one or more remote server systems to retrieve one or more additional media objects associated with the one or more existing media object attributes; and

render the one or more media objects within the context of the data object; and

transmitting a response to the host, wherein the response includes the embed code.

2. The method of claim 1 further comprising

responsive to receiving a media object request resulting from execution of the embed code on a client host,

identifying one or more additional media objects to be associated with the one or more media object attributes of the data object;

and

returning one or more of the identified media objects to the client host in response to the media object request.

3. The method of claim 1 further comprising

responsive to receiving a media object request resulting from execution of the embed code on a client host,

invoking one or more computer-readable instructions operative, when executed, to cause a host processor to:

access one or more pre-assigned meta parameters of the referenced media objects which are embedded in the data object;

access one or more preconfigured parameters of the embed code associated with the referenced media objects;

invoke media object access scripts to access remotely stored parameters associated with the referenced media objects;

combine the pre-assigned, preconfigured, and remotely stored parameters in a set of related media-identifying phrases; and

determine a set of keywords associated with the related media-identifying phrases in a keyword database; and

identify the one or more additional media objects associated with the one or more of the determined keywords in a media object database.

4. The method of claim 2 further comprising

accessing a content consuming entity identifier in the media object request resulting from execution of the embed code;

and wherein the identifying one or more media objects is biased by one or more account attributes associated with the content consuming entity identifier.

5. The method of claim 4 wherein the one or more account attributes comprise user preferences.

6. The method of claim 4 wherein the one or more account attributes comprise user access privilege information.

7. The method of claim 1 further comprising

determining an identifier for a user associated with the request for embed code;

and

adding the requesting user identifier as a content embedding entity identifier to the embed code.

8. The method of claim 7 further comprising

responsive to receiving a media object request resulting from execution of the embed code on a client host.

identifying one of more additional media objects to be associated with the one or more existing media object attributes of the data object, wherein the identification of one or more additional media objects is biased by one or more account attributes associated with the content embedding entity identifier;

and

returning the one or more identified media objects to the client host in response to the media object request.

9. The method of claim 1 wherein the embed code further comprises computer-readable instructions operative to cause the host processor to define one or more media object player interfaces to be associated with the identified one or more media objects, and optionally retrieve one or more code modules corresponding to the one or more media object player interfaces.

10. The method of claim 2 further comprising

accessing one or more media object ratings corresponding to one or more media objects;

and wherein the identifying one or more media objects is biased by the one or more media object ratings.

11. The method of claim 1 wherein the embed code is further operative to cause the host processor to:

access a script operative to cause the host processor to scan for one or more media object attributes of the data object; and

transmit the one or more media object attributes to the remote server system.

12. The method of claim 1 wherein the embed code comprises HTML source code.

13. The method of claim 1 wherein the embed code contains JavaScript code.

14. The method of claim 2 further comprising

processing the one or more media object attributes to determine one or more keywords associated with one or more related media objects;

rating the relative importance of determined keywords;

accessing one or more ranking attributes of the related media objects;

combining the rating and ranking attributes to determine a priority of the related media objects; and

using the priority of related media objects to identify the one or more best media objects.

15. The method of claim 6 further comprising

accessing one or more attributes of the consuming user identified in the media object request;

determining access privileges for the content consuming user from the one or more attributes of the consuming user;

determining media objects the consuming user has privilege to access; and

restricting selection of media objects to enforce the user access privileges.

16. A computer-readable medium comprising computer-readable instructions operative, when executed, to cause one or more processors to:

access one or more existing media object attributes of a data object containing the embed code;

interact with one or more remote server systems to retrieve one or more additional media objects associated with the one or more existing media object attributes; and

render the one or more additional media objects within the context of the data object; and

wherein one or more sections of the computer readable instructions are embeddable into a data object; and

wherein one or more sections of the computer readable instructions are executable within the context of a client application that consumes the data object.

17. A method comprising

storing embed code comprising computer-readable instructions operative, when executed, to cause a host processor to:

access one or more existing media object attributes of an enhanced data object containing the embed code;

interact with one or more remote server systems to retrieve one or more additional media objects associated with the one or more existing media object attributes; and

render the one or more media objects within the context of the data object; and

storing enhancing code comprising computer-readable instructions operative, when executed, to cause a host processor to;

access one or more attributes of an existing data object; and

replicating, responsive to a user command, one or more sections of the embed code in the enhanced data object, wherein a data object file modifier operatively inserts the one or more embed code sections into the existing data object file.

18. The method of claim 17 further comprising

obtaining the embed code from a remote server;

and

optionally modifying the embed code to incorporate one or more user enhancement preferences.

19. The method of claim 18 wherein one user enhancement preference comprises a media object type preference.

20. The method of claim 17 wherein the user command identifies a selection of one or more existing media object attributes of the existing data object;

and wherein the method further comprises modifying the embed code based on the selection of the one or more media object attributes.

21. The method of claim 20 further comprising extracting one or more keywords from the selection of one or more media object attributes, and modifying the embed code to include the one or more keywords.