RICH MEDIA CONTENT WEB SITE ANALYTICS SYSTEM AND METHOD AND NETWORK ANALYTICS INFRASTRUCTURE EMPLOYING THE SAME
First Claim
1. A reporting server, comprising:
- a location mapper configured to receive messages directly from rich media message generators over a network and associate geographical locations with said messages based on logical addresses contained therein;
an analytics engine coupled to said location mapper and configured to create associations among said messages based on aggregation criteria received from a reporting client; and
a graphical user interface generator coupled to said analytics engine and configured to generate at least one representation based on said associations and transmit said at least one representation to said reporting client.
1 Assignment
0 Petitions
Accused Products
Abstract
A reporting server, a method of performing rich media content web site analytics and a network analytics infrastructure. In one embodiment, the reporting server includes: (1) a location mapper configured to receive messages directly from rich media message generators over a network and associate geographical locations with the messages based on logical addresses contained therein, (2) an analytics engine coupled to the location mapper and configured to create associations among the messages based on aggregation criteria received from a reporting client and (3) a graphical user interface generator coupled to the analytics engine and configured to generate at least one representation based on the associations and transmit the at least one representation to the reporting client.
28 Citations
24 Claims
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1. A reporting server, comprising:
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a location mapper configured to receive messages directly from rich media message generators over a network and associate geographical locations with said messages based on logical addresses contained therein; an analytics engine coupled to said location mapper and configured to create associations among said messages based on aggregation criteria received from a reporting client; and a graphical user interface generator coupled to said analytics engine and configured to generate at least one representation based on said associations and transmit said at least one representation to said reporting client. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of performing rich media content web site analytics, comprising:
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receiving messages directly from rich media message generators over a network; associating geographical locations with said messages based on logical addresses contained therein; creating associations among said messages based on aggregation criteria received from a reporting client; generating at least one representation based on said associations; and transmitting said at least one representation to said reporting client. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A network analytics infrastructure, comprising:
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web content locatable at web servers, transmittable to web clients over the Internet and including rich media content and associated rich media message generators; and a reporting server, comprising; a location mapper configured to receive, over the Internet, messages from said rich media message generators transmitted to said web clients and associate geographical locations with said messages based on Internet Protocol addresses contained therein, an analytics engine coupled to said location mapper and configured to create associations among said messages based on aggregation criteria received from a reporting client, and a graphical user interface generator coupled to said analytics engine and configured to generate at least one representation based on said associations and transmit said at least one representation to said reporting client. - View Dependent Claims (18, 19, 20, 21, 22, 23)
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24. A rich media message generator embodied in a sequence of executable computer instructions expressed in a computer language selected from the group consisting of:
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Flash®
,QuickTime®
, andSilverlight®
,and configured to be associated with rich media, transmitted to a web client over the Internet, generate rich media messages and cause said rich media messages to be transmitted to a reporting server over the Internet.
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Specification