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Method for measuring web traffic

  • US 20090112976A1
  • Filed: 10/29/2007
  • Published: 04/30/2009
  • Est. Priority Date: 10/29/2007
  • Status: Abandoned Application
First Claim
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1. A method for measuring web traffic, comprising:

  • submitting a first request from a client interface to at least one web server, wherein the client interface is disposed in a communicative relation with an interactive computer network and the first request includes a source URL corresponding to at least a landing page on a web site comprising a plurality of web pages hosted on the at least one web server, wherein the plurality of web pages include at least one landing page and at least one non-landing page,initiating a first session with the client interface,creating a unique session identifier corresponding to the first session,serving the landing page to the client interface over the interactive computer network,deploying a portal element on the landing page, wherein the portal element remains substantially imperceptible at the client interface,identifying a requested web page,loading the requested web page into the portal element,detecting at least one predetermined event via a program code embedded on the landing page, andcommunicating at least one session data element to a measurement service.

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