Method for measuring web traffic
First Claim
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1. A method for measuring web traffic, comprising:
- submitting a first request from a client interface to at least one web server, wherein the client interface is disposed in a communicative relation with an interactive computer network and the first request includes a source URL corresponding to at least a landing page on a web site comprising a plurality of web pages hosted on the at least one web server, wherein the plurality of web pages include at least one landing page and at least one non-landing page,initiating a first session with the client interface,creating a unique session identifier corresponding to the first session,serving the landing page to the client interface over the interactive computer network,deploying a portal element on the landing page, wherein the portal element remains substantially imperceptible at the client interface,identifying a requested web page,loading the requested web page into the portal element,detecting at least one predetermined event via a program code embedded on the landing page, andcommunicating at least one session data element to a measurement service.
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Abstract
A method is presented for measuring, analyzing and/or reporting web traffic, predetermined events, and/or user activity on one or more web pages utilizing a landing page having code embedded thereon, wherein the program code is structured to deploy at least one portal element onto the landing page. Further, the portal element is structured to display at least one web page therein, while remaining substantially imperceptible at a client interface. Additionally, the program code is structured to detect a source of the web visit, and other predetermined events, including mouse clicks and other navigation activity.
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Citations
22 Claims
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1. A method for measuring web traffic, comprising:
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submitting a first request from a client interface to at least one web server, wherein the client interface is disposed in a communicative relation with an interactive computer network and the first request includes a source URL corresponding to at least a landing page on a web site comprising a plurality of web pages hosted on the at least one web server, wherein the plurality of web pages include at least one landing page and at least one non-landing page, initiating a first session with the client interface, creating a unique session identifier corresponding to the first session, serving the landing page to the client interface over the interactive computer network, deploying a portal element on the landing page, wherein the portal element remains substantially imperceptible at the client interface, identifying a requested web page, loading the requested web page into the portal element, detecting at least one predetermined event via a program code embedded on the landing page, and communicating at least one session data element to a measurement service. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method for measuring web traffic, comprising:
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submitting a first request from a client interface to at least one web server, wherein the client interface is disposed in a communicative relation with an interactive computer network and the first request includes a source URL corresponding to at least a landing page on a web site hosted on the at least one web server, wherein the web site comprises a plurality of web pages including at least one landing page and at least one non-landing page, initiating a first session with the client interface, creating a unique client identifier corresponding to the client interface, serving the landing page to the client interface over the interactive computer network, deploying a portal element on the landing page, wherein the portal element is structured to remain substantially imperceptible at the client interface, identifying a requested web page, loading the requested web page into a portal element, detecting at least one predetermined event via a program code embedded on the landing page, and communicating at least one session data element to a measurement service.
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22. A method for measuring web traffic, comprising:
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submitting a first request from a client interface to at least one web server, wherein the client interface is disposed in a communicative relation with an interactive computer network and the first request includes a source URL corresponding to at least a landing page on a web site hosted on the at least one web server, wherein the web site comprises a plurality of web pages including at least one landing page and at least one non-landing page, creating a unique session identifier corresponding to the first session, creating a unique client identifier corresponding to the client interface, serving the landing page to the client interface over the interactive computer network, identifying a requested web page, loading the requested web page into a portal element deployed on the landing page, wherein the portal element remains substantially imperceptible at the client interface, detecting at least one predetermined event via a program code embedded on the landing page, compiling a session data set comprising a plurality of session data elements corresponding to the first session, wherein at least one of the plurality of session data elements includes the unique session identifier, and at least a different one of the plurality of session data elements includes an event identifier corresponding to the at least one predetermined event, and communicating the session data set to a measurement service.
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Specification