CONTENT OPTIMIZATION SYSTEM AND METHOD
First Claim
Patent Images
1. A method comprising:
- tracking user interaction with a user interface;
recognizing a predetermined interaction of a user with the user interface;
identifying at least one content item from the plurality of content items with which the user interacted preceding the predetermined interaction; and
assigning a share of a winning score to each identified content item.
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Abstract
Disclosed herein is a statistical approach, a win share approach, used to assign a win share value to content items. User interaction with content items is tracked, and a win share value is assigned to content items in response to a “winning” action performed by a user. Win shares associated with content items are used to identify content items that are to be presented, and can further be used to identify an optimal presentation, e.g., layout, presentation frequency, etc., of content items that is to be presented.
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Citations
42 Claims
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1. A method comprising:
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tracking user interaction with a user interface; recognizing a predetermined interaction of a user with the user interface; identifying at least one content item from the plurality of content items with which the user interacted preceding the predetermined interaction; and assigning a share of a winning score to each identified content item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method comprising:
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making a user interface available over a network; making a plurality of content items available via the user interface, at least one content item of the plurality being made available based on a win share assigned to the content item, wherein a win share is determined by; tracking user interaction with the user interface; recognizing a predetermined interaction of a user with the user interface; identifying at least one content item from the plurality of content items with which the user interacted preceding the predetermined interaction; and assigning a share of a winning score to each identified content item. - View Dependent Claims (12, 13, 14)
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15. A computer-readable medium storing computer-executable program code comprising code to:
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track user interaction with a user interface; recognize a predetermined interaction of a user with the user interface; identify at least one content item from the plurality of content items with which the user interacted preceding the predetermined interaction; and assign a share of a winning score to each identified content item. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A computer-readable medium storing computer-executable program code comprising code to:
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make a user interface available over a network; make a plurality of content items available via the user interface, at least one content item of the plurality being made available based on a win share assigned to the content item, wherein a win share is determined using the program code which further comprises code to; track user interaction with the user interface; recognize a predetermined interaction of a user with the user interface; identify at least one content item from the plurality of content items with which the user interacted preceding the predetermined interaction; and assign a share of a winning score to each identified content item. - View Dependent Claims (26, 27, 28)
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29. An apparatus comprising:
one or more processors configured to; track user interaction with a user interface; recognize a predetermined interaction of a user with the user interface; identify at least one content item from the plurality of content items with which the user interacted preceding the predetermined interaction; and assign a share of a winning score to each identified content item. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. An apparatus comprising:
one or more processors configured to; make a user interface available over a network; make a plurality of content items available via the user interface, at least one content item of the plurality being made available based on a win share assigned to the content item, wherein said one or more processors being further configured to determine a win share by; tracking user interaction with the user interface; recognizing a predetermined interaction of a user with the user interface; identifying at least one content item from the plurality of content items with which the user interacted preceding the predetermined interaction; and assigning i share of a winning score to each identified content item. - View Dependent Claims (40, 41, 42)
Specification