System and method for creation and management of advertising inventory using metadata
First Claim
1. A media streaming system for use with a video player in connection with the playback of at least one audio/video work, the system comprising:
- a media distribution system that supplies metadata associated with the audio/video work to the video player, wherein the metadata has a hierarchical taxonomy that defines a plurality of attributes associated with one or more objects present in the audio/video work, andan ad inventory engine that determines available ad inventory based on the metadata and matches the available inventory with advertisement data based on the hierarchical taxonomy.
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Abstract
The invention is directed to a system and method for the creation and management of advertising inventory utilizing associated metadata. The system generally includes a media streaming system that is used with a video player in connection with the playback of at least one audio/video work. The media streaming system includes a media distribution system that supplies metadata associated with the audio/video work to the video player. The metadata has a hierarchical taxonomy that defines a plurality of attributes associated with one or more objects present in the audio/video work. The system also includes an ad inventory engine that determines available ad inventory based on the metadata and matches the available inventory with advertisement data based on the hierarchical taxonomy.
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Citations
25 Claims
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1. A media streaming system for use with a video player in connection with the playback of at least one audio/video work, the system comprising:
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a media distribution system that supplies metadata associated with the audio/video work to the video player, wherein the metadata has a hierarchical taxonomy that defines a plurality of attributes associated with one or more objects present in the audio/video work, and an ad inventory engine that determines available ad inventory based on the metadata and matches the available inventory with advertisement data based on the hierarchical taxonomy. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 25)
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16. A method of streaming media to a video player in connection with the playback of at least one audio/video work, the method comprising:
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distributing metadata associated with the audio/video work to the video player, wherein the metadata has a hierarchical taxonomy that defines a plurality of attributes associated with one or more objects present in the audio/video work, and Determining available ad inventory based on the metadata and matching the available inventory with advertisement data based on the hierarchical taxonomy. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24)
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Specification