SYSTEM AND A METHOD FOR A POST PRODUCTION OBJECT INSERTION IN MEDIA FILES

• US 20090116754A1
• Filed: 11/06/2007
• Published: 05/07/2009
• Est. Priority Date: 11/06/2007
• Status: Active Grant

• Current Assignee: Jacob Samboursky, Uri Rotshtein
• Original Assignee: Jacob Samboursky, Uri Rotshtein
• Inventors: Rotshtein, Uri, SAMBOURSKY, Jacob
• Granted Patent: US 8,331,697 B2
• Time in Patent Office: Days
• US Class Current: 382/219
• CPC Class Codes: G06T 15/50 Lighting effects
• CPC Class Codes: G11B 27/036 Insert-editing
• CPC Class Codes: H04N 5/272 Means for inserting a foreground image in a background image, i.e. inlay, outlay
• CPC Class Codes: H04N 5/2723 Insertion of virtual advertisement; Replacing advertisements physical present in the scene by virtual advertisement data processing systems or methods specially adapted for marketing G06Q30/02
• CPC Class Codes: H04N 5/275 Generation of keying signals

Abstract

Disclosed are a system and a method for a computerized automatic placement of objects in media files in post-production. Embodiments of the present invention enable the automatic placement of objects which appear in a media file, such as a digital video file. According to one embodiment of the present invention, the disclosed system and method allow the replacement of a specific pattern which appears in a given video file with a new image, in a fully transparent manner. According to embodiments of the present invention the makers of the media file place a designated pattern in the media file, such as a sticker on an object. Embodiments of the present invention enable the replacing of a new image on the designated pattern on the sticker with a new image.

Claims

1. A method for the automatic placement of a new image into a captured image, wherein said captured image is a frame in a digital video and said automatic placement is performed by a computerized unit in post-production, said method comprising the steps of:

placing at least one designated pattern in said captured image;

identifying the location of said designated pattern in said captured image;

identifying visual characteristics of said designated pattern in said captured image;

manipulating said new image wherein said manipulation applies at least one of said visual characteristics of said designated pattern in said captured image onto said new image; and

integrating said manipulated new image in said captured image in said location of said designated pattern;

wherein said method enables the creation of a visual impression as if said new image is an integral part of said captured image.

2. The method of claim 1 wherein said placing of said designated pattern is performed in at least one of the following:

in pre-production, in post-production.

3. The method of claim 1 wherein said characteristics include the size of said designated pattern and said manipulation includes setting the size of said new image to said identified size of said designated pattern.

4. The method of claim 1 wherein said characteristics include the three-dimensional distortion of said designated pattern and said manipulation includes creating said three-dimensional distortion of said designated pattern in said new image.

5. The method of claim 1 wherein said characteristics include the lighting characteristics of said designated pattern and said manipulation includes setting the lighting characteristics of said new image to said identified lighting characteristics of said designated pattern.

6. The method of claim 1 wherein said characteristics include the partial concealment of said designated pattern and said manipulations includes the cutting of the equivalent segments out of said new image.

7. The method of claim 1 wherein said characteristics include the reflections on said designated pattern and said manipulation includes the creation of said reflections on said new image.

8. The method of claim 1 further including the step of integrating said manipulations of said new image.

9. The method of claim 1 further including the step of managing said replacement of said designated pattern with said new image using a management tool.

10. The method of claim 9 wherein said management tool enables the selection of said new image in accordance with the viewing conditions of said media file.

11. The method of claim 10 wherein said viewing conditions include at least one of the following:

the geographic location of the viewer, the period of time of the viewing, the characteristics of the viewer, the medium through which the file is viewed.

12. The method of claim 10 wherein said integration is at least one of the following;

manual, automatic. semi-automatic.

13. The method of claim 1 wherein said designated pattern includes information indicating to the viewer that said replacement should be performed.

14. A system for the automatic placement of a new image into a captured image, wherein said captured image is a frame in a digital video and said automatic placement is performed by a computerized unit in post-production, said system comprising:

at least one designated pattern wherein said designated pattern is placed in said captured image;

a module for identifying the location of said designated pattern in said captured image;

a module for identifying the visual characteristics of said designated pattern in said captured image;

a module for manipulating said new image wherein said manipulation applies at least one of said visual characteristics of said designated pattern in said captured image onto said new image;

a module for integrating said manipulated new image in said captured image in said location of said designated pattern;

wherein said system enables the creation of a visual impression as if said new image is an integral part of said captured image.

15. The system of claim 14 wherein said designated pattern is designed to facilitate the distinction of said designated pattern from other patterns in said captured image.

16. The system of claim 14 wherein said designated pattern is designed to facilitate the identification of said characteristics of said designated pattern in said captured image.

17. The system of claim 14 further including an algorithm for identifying the size of said designated pattern and manipulating the size of said new image to said identified size of said designated pattern.

18. The system of claim 14 further including an algorithm for identifying the three-dimensional distortion of said designated pattern and creating said three-dimensional distortion of said designated pattern in said new image.

19. The system of claim 14 further including an algorithm for identifying the lighting characteristics of said designated pattern and setting the lighting characteristics of said new image to said identified lighting characteristics of said designated pattern.

20. The system of claim 14 further including an algorithm for identifying the partial concealment of said designated pattern and cutting the equivalent segments out of said new image.

21. The system of claim 14 further including an algorithm for identifying the reflections on said designated pattern and creating said reactions on said new image.

22. The system of claim 14 further including a management tool for managing said replacement of said designated pattern with said new image.

23. The system of claim 22 wherein said management tool enables the selection of said new image in accordance with the viewing conditions of said media file wherein said viewing conditions include at least one of the following:

the geographic location of the viewer, the period of time of the viewing, the characteristics of the viewer, the medium through which the file is viewed.

24. The system of claim 14 further including a module for integrating said designated pattern in post production.