Determining a demographic characteristic based on computational user-health testing of a user interaction with advertiser-specified content

• US 20090119154A1
• Filed: 11/07/2007
• Published: 05/07/2009
• Est. Priority Date: 11/07/2007
• Status: Abandoned Application

• Current Assignee: Winterlight Labs, Inc. (Cambridge Cognition Holdings Plc), Saltigo GmbH (Lanxess AG)
• Original Assignee: Searete LLC (Intellectual Ventures LLC)
• Inventors: Lord, Robert W., Levien, Royce A., Jung, Edward K. Y., Malamud, Mark A., Leuthardt, Eric C.
• Application Number:
  US11/983,398
• Publication Number:
  US 20090119154A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

Methods, apparatuses, computer program products, devices and systems are described that carry out specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute; and transmitting at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions.

Claims

1-38. -38. (canceled)

39. A system comprising:

circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute; and

circuitry for transmitting at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions.

40. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one device-implemented application configured to present the at least one advertiser-specified attribute.

41. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one alertness or attention test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

42. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one memory test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

43. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one speech or voice test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

44. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one calculation test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

45. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one neglect or construction test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

46. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one task sequencing test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

47. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one visual field test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

48. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one pupil movement or eye movement test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

49. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one face pattern test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

50. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one hearing test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

51. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one motor skill or body movement test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

52. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one of a plurality of user-health test functions responsive to at least a keyboard-mediated interaction between the user and the at least one advertiser-specified attribute.

53. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one of a plurality of user-health test functions responsive to at least a pointing device-mediated interaction between the user and the at least one advertiser-specified attribute.

54. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one of a plurality of user-health test functions responsive to at least an imaging device-mediated interaction between the user and the at least one advertiser-specified attribute.

55. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one of a plurality of user-health test functions responsive to at least an audio device-mediated interaction between the user and the at least one advertiser-specified attribute.

56. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between the user and at least one device-implemented game configured to present the at least one advertiser-specified attribute.

57. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between the user and at least one device-implemented security application configured to present the at least one advertiser-specified attribute.

58. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between the user and at least one device-implemented communication application configured to present at least one advertiser-specified attribute.

59. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between the user and at least one device-implemented productivity application configured to present the at least one advertiser-specified attribute.

60. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for specifying at least one of a plurality of user-health test functions responsive to the interaction between the user and at least one of an advertiser-specified color, an advertiser-specified textual display, an advertiser-specified design, an advertiser-specified sound, or an advertiser-specified brand.

61. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for sending to an advertiser at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions.

62. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for selling to an entity at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions.

63. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for posting for access at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions.

64. The system of claim 39 wherein the circuitry for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

circuitry for transmitting at least one demographic characteristic of a plurality of users based on at least one output of the at least one of a plurality of user-health test functions.

65. The system of claim 39 wherein the circuitry for transmitting at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions comprises:

circuitry for transmitting at least one measure of the user'"'"'s age as the at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions.

66. The system of claim 39 wherein the circuitry for transmitting at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions comprises:

circuitry for transmitting at least one measure of the user'"'"'s gender as the at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions.

67. The system of claim 39 wherein the circuitry for transmitting at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions comprises:

circuitry for transmitting at least one measure of the user'"'"'s ethnicity as the at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions.

68. The system of claim 39 wherein the circuitry for transmitting at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions comprises:

circuitry for transmitting at least one demographic characteristic of the user based on at least one output of at least two or more user-health test functions.

69. The system of claim 39 further comprising:

circuitry for receiving an indication of interest in the at least one demographic characteristic of the user based on the at least one output of the at least one of a plurality of user-health test functions.

70. The system of claim 69 wherein the circuitry for receiving an indication of interest in the at least one demographic characteristic of the user based on the at least one output of the at least one of a plurality of user-health test functions comprises:

circuitry for receiving a request for a subscription to demographic characteristic data from the user based on the at least one output of the at least one of a plurality of user-health test functions.

71. The system of claim 69 wherein the circuitry for receiving an indication of interest in the at least one demographic characteristic of the user based on the at least one output of the at least one of a plurality of user-health test functions comprises:

circuitry for receiving an indication of interest from at least one of an advertiser, an advertising broker, an advertising seller, a marketer, a merchant, or a host of advertising.

72. The system of claim 69 wherein the circuitry for receiving an indication of interest in the at least one demographic characteristic of the user based on the at least one output of the at least one of a plurality of user-health test functions comprises:

circuitry for receiving an indication of interest from an online game company, an internet search company, a virtual world company, an online product vendor, a researcher, a law enforcement entity, or a website host.

73. The system of claim 69 wherein the circuitry for receiving an indication of interest in the at least one demographic characteristic of the user based on the at least one output of the at least one of a plurality of user-health test functions comprises:

circuitry for receiving an indication of interest in at least one statistical treatment of the demographic characteristics of a plurality of users based on the at least one output of the at least one of a plurality of user-health test functions.

74. The system of claim 69 wherein the circuitry for receiving an indication of interest in the at least one demographic characteristic of the user based on the at least one output of the at least one of a plurality of user-health test functions comprises:

circuitry for receiving an indication of interest in an anonymized demographic characteristic of the user based on the at least one output of the at least one of a plurality of user-health test functions.

75. The system of claim 39 wherein the circuitry for receiving an indication of interest in the at least one demographic characteristic of the user based on the at least one output of the at least one of a plurality of user-health test functions comprises:

circuitry for receiving compensation for access to the at least one demographic characteristic of the user based on the at least one output of the at least one of a plurality of user-health test functions.

76. The system of claim 39 wherein the circuitry for receiving an indication of interest in the at least one demographic characteristic of the user based on the at least one output of the at least one of a plurality of user-health test functions comprises:

circuitry for receiving at least one of a payment or a micropayment for access to the at least one demographic characteristic of the user based on the at least one output of the at least one of a plurality of user-health test functions.

77. A computer program product comprising:

a signal-bearing medium bearing

(a) one or more instructions for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute; and

(b) one or more instructions for transmitting at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions.

78. The computer program product of claim 77, wherein the signal-bearing medium includes a computer-readable medium.

79. The computer program product of claim 77, wherein the signal-bearing medium includes a recordable medium.

80. The computer program product of claim 77, wherein the signal-bearing medium includes a communications medium.

81. A system comprising:

a computing device; and

instructions that when executed on the computing device cause the computing device to

(a) specify at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute; and

(b) transmit at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions.

82. The system of claim 81 wherein the computing device comprises:

one or more of a personal digital assistant (PDA), a personal entertainment device, a mobile phone, a laptop computer, a tablet personal computer, a networked computer, a computing system comprised of a cluster of processors, a computing system comprised of a cluster of servers, a workstation computer, and/or a desktop computer.

83. The system of claim 81 wherein the computing device is operable to specify the at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute from at least one memory.

84. The system of claim 81 wherein the computing device is operable to transmit the at least one demographic characteristic of the user based on the at least one output of the at least one of a plurality of user-health test functions from at least one memory.