SYSTEMS AND METHODS OF PROVIDING MARKET ANALYTICS FOR A BRAND

• US 20090119156A1
• Filed: 10/17/2008
• Published: 05/07/2009
• Est. Priority Date: 11/02/2007
• Status: Abandoned Application

• Current Assignee: KPMG LLP (KPMG International Cooperative)
• Original Assignee: Wise Window, Inc.
• Inventors: Dulepet, Rajiv
• Application Number:
  US12/253,541
• Publication Number:
  US 20090119156A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

Methods for providing marketing analytics are presented. Information about a brand is extracted from web documents using a search program. The search program learns about how a brand is referenced from the context of one or more web documents having quality, quantity, or entity brand characteristics. After learning about the brand, the program extracts information from additional web documents especially those having the quality, quantity, and entity characteristics. As the program analyzes the documents, it stores the extracted information in a database to build a statically significant data set.

Claims

1. A method of providing market analytics for a brand, the method comprising:

identifying a first set of web-based documents over a network having quality, quantity, and entity characteristics associated with the brand;

converting the characteristics to extracted brand information based on a combination of the characteristics that are determined to have a correlation;

searching a second set of web documents having the extracted brand information by overweighting documents having the quality, quantity, and entity characteristics;

storing statistics corresponding to the extracted brand information found in the second set of web documents in a database; and

presenting the statistics to a researcher via a user interface.

2. The method of claim 1, wherein the extracted brand information is an entity reference.

3. The method of claim 1, wherein the extracted brand information is an attribute.

4. The method of claim 1, wherein the extracted brand information is a sentiment.

5. The method of claim 1, further comprising contextually reducing the quantity characteristics into a number.

6. The method of claim 1, wherein the quantity characteristics is a number.

7. The method of claim 1, further comprising deriving a statistical significance of the extracted brand information.

8. The method of claim 1, further comprising deriving a relationship among an entity, an attribute, or a sentiment.

9. The method of claim 8, further comprising displaying a graphical representation of the relationship.

10. The method of claim 1, further comprising providing access to at least a portion of the second set of web documents.

11. The method of claim 1, wherein the first set of web documents includes a review.

12. The method of claim 1, further comprising providing at least one analysis tool accessible to the research and capable of accessing the extracted brand information.

13. The method of claim 1, wherein the user interface comprises a web interface.

14. The method of claim 13, wherein the web interface comprises a network accessible application program interface (API).

15. The method of claim 1, further comprising updating the statistics presented to the researcher within one week.

16. The method of claim 15, further comprising updating the statistics presented to the researcher within one day.

17. The method of claim 16, further comprising updating the statistics presented to the researcher in near real-time.