VIDEO ADVERTISEMENTS

• US 20090119166A1
• Filed: 01/18/2008
• Published: 05/07/2009
• Est. Priority Date: 11/05/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Wojcicki, Susan, Gupta, Manish, Moonka, Rajas, Okamoto, Steve, Dulitz, Daniel, Taylor, Karen Padham
• Granted Patent: US 8,160,923 B2
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06F 16/78 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A query including one or more keywords is received. An advertisement associated with the one or more keywords is identified, and display data for displaying the advertisement is generated and a determination is made as to whether the advertisement is associated with a video. Video selection data is generated for displaying the video proximate to the advertisement if the advertisement is determined to be associated with the video, and the display data and the video selection data are provided.

Claims

1. A computer-implemented method, comprising:

receiving a query including one or more keywords;

identifying an advertisement associated with the one or more keywords;

generating display data for displaying the advertisement;

determining whether the advertisement is associated with a video;

generating video selection data for displaying the video proximate to or within the advertisement if the advertisement is determined to be associated with the video; and

providing the display data and the video selection data.

2. The method of claim 1, wherein the video selection data causes a client device to display a video element and causes the client device to display the video associated with the advertisement proximate to the advertisement in response to a selection of the video element.

3. The method of claim 1, further comprising:

generating video information data for displaying a video information element proximate to the video at a client device, wherein the video information data causes the client device to display video information associated with the video proximate to the video in response to a selection of the video information element.

4. The method of claim 3, wherein the video information element is a tab element and the video information is information associated with a product or service in the video.

5. The method of claim 4, wherein the video information data causes a client device to display the product information in an enlargement area proximate to the video in response to a selection of the tab element.

6. A method, comprising:

issuing a first query including one or more keywords;

receiving and displaying an advertisement associated with the one or more keywords in response to the first query;

displaying a video element proximate to or within the advertisement; and

in response to receiving a selection of the video element, displaying a video associated with the advertisement in an area proximate to the advertisement.

7. The method of claim 6, wherein the video element is at least one of a thumbnail image associated with the advertisement, a plusbox, a video still, or a text description of the video, and wherein the area is an enlargement area.

8. The method of claim 6, wherein displaying and playing a video associated with the advertisement in an area proximate to the advertisement comprises:

displaying a video environment for the video proximate to the advertisement.

9. The method of claim 8, further comprising:

automatically playing the video in the video environment in response to receiving a selection of the video element.

10. The method of claim 8, wherein the video environment includes a video play element;

and the method further comprises playing the video in response to receiving a selection of the video play element.

11. The method of claim 8, wherein the video environment includes a tab element that is displayed in proximity to or within a display area associated with the video.

12. The method of claim 11, further comprising:

displaying information associated with a product or service in the video in response to receiving a selection of the tab element.

13. The method of claim 6, wherein displaying a video element proximate to the advertisement comprises:

displaying the video element below the advertisement.

14. The method of claim 8 further comprising:

expanding the area upon selection of the video element, wherein the area is proportional to the video aspect.

15. A system, comprising:

a data store configured to store advertisements and videos associated with the advertisements; and

an advertisement engine comprising instruction executable by a processing system and stored in a computer readable medium, wherein upon execution the instructions cause the processing system to perform the operations of;

receive a query including one or more keywords;

identify an advertisement associated with the one or more keywords;

generate display data for displaying the advertisement;

determine whether an advertisement is associated with a video;

generate video selection data for displaying the video proximate to the advertisement if the advertisement is determined to be associated with a video; and

provide the display data and the video selection data.

16. The system of claim 15, wherein the video selection data causes a client device to display a video element and causes the client device to display the video associated with the advertisement proximate to the advertisement in response to a selection of the video element.

17. The system of claim 15, wherein the advertisement engine is further operable to:

generate video information data for displaying a video information element proximate to the video at a client device, wherein the video information data causes the client device to display video information associated with the video proximate to the video in response to a selection of the video information element.

18. The system of claim 17, wherein the video information element is a tab element and the video information is information associated with a product or service in the video.

19. A system, comprising:

a data store configured to store advertisements and videos associated with the advertisements; and

an advertisement engine comprising instruction executable by a processing system and stored in a computer readable medium, wherein upon execution the instructions cause the processing system to perform the operations of;

issue a first query including one or more keywords;

receive and display an advertisement associated with the one or more keywords in response to the first query;

display a video element proximate to the advertisement; and

in response to receiving a selection of the video element, display a video associated with the advertisement in an area proximate to the advertisement.

20. The system of claim 19, wherein the video element is at least one of a thumbnail image associated with the advertisement, a plusbox, a video still, or a text description of the video.

21. The system of claim 19, wherein displaying and playing a video associated with the advertisement in an area proximate to the advertisement comprises:

displaying a video environment for the video proximate to the advertisement.

22. The system of claim 21, wherein upon execution the instructions cause the processing system to further perform the operations of:

automatically playing the video in the video environment in response to receiving a selection of the video element.

23. The system of claim 21, wherein the video environment includes a video play element;

and the method further comprises playing the video in response to receiving a selection of the video play element.

24. The system of claim 21, wherein the video environment includes a tab element that is displayed proximate to the video.

25. A system, comprising:

means for receiving a query including one or more keywords;

means for identifying an advertisement associated with the one or more keywords;

means for generating display data for displaying the advertisement;

means for determining whether the advertisement is associated with a video;

means for generating video selection data for displaying the video proximate to the advertisement if the advertisement is determined to be associated with the video; and

means for providing the display data and the video selection data.