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VARIOUS METHODS AND APPARATUSES FOR AN ENGINE THAT PAIRS ADVERTISEMENTS WITH VIDEO FILES

  • US 20090119169A1
  • Filed: 09/30/2008
  • Published: 05/07/2009
  • Est. Priority Date: 10/02/2007
  • Status: Abandoned Application
First Claim
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1. An apparatus, characterized in that:

  • a contextual engine hosted on a first server, the contextual engine is configured to reference data on one or more video files stored in a memory of the contextual engine as well as to send each video file not previously analyzed to one or more content analysis tools to determine a content within that video file and then store the video file'"'"'s content characteristics in a database, wherein the contextual engine has a communication link to a web page having a video player, which is hosted on a second server, and at least one of the web page and the video player is configured to make a request to and send information associated with a video file about to be played on the video player across a network to the contextual engine for matching of a content within the video file to be played on the video player and content of one or more advertisements selected from two or more advertisement networks, wherein the contextual engine sends back across the network to the second server hosting the video player both identifying information on one or more contextually matched advertisements to display with the video file when the video player plays the video file on the web page and temporal information on when a placement of the contextually matched advertisements is contextually relevant to the content being played in the video file.

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