System and Method For Advertisement Targeting of Conversations in Social Media
First Claim
1. A system to target advertisements in social media, comprising.a conversation monitoring module having an associated crawler to generate a conversation index of social media, where an individual conversation is a networked discussion on the Internet for a particular topic defined by user-selectable input terms;
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Abstract
Conversations in an online content universe are monitored. A conversation index is generated in social media. An individual conversation is defined by user-selectable input terms. Publishers that influence a conversation are identified. The system generates an influence ranking of site'"'"'s that influence a particular conversation. The system permits ads to be placed on sites based on the sites influence on the conversation. The system can be updated to permit ads to be targeted based on current influence rankings. The influence ranking is used to perform online advertising targeting and placement. Additional marketing filters, such as demographics, historical performance, and return on investment, may be used to adjust an initial influence ranking based. The ad placement may also be expanded to include related conversations, inlinking sites, and/or outlinking sites.
362 Citations
23 Claims
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1. A system to target advertisements in social media, comprising.
a conversation monitoring module having an associated crawler to generate a conversation index of social media, where an individual conversation is a networked discussion on the Internet for a particular topic defined by user-selectable input terms; - and
an online advertising targeting and delivery module performing an influence analysis of a selected individual conversation on social media sites and generating a ranked influence listing of social media sites compatible with delivering online advertisements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 9)
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8. The system of claim l, wherein the influence analysis of social media sites includes at least one of page popularity, site popularity, relevance, recency, and link attributes.
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10. A computer implemented method of placing advertisements in social media, comprising:
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receiving user-selected terms defining a conversation; generating a conversation index in social media of trusted publishers; performing an influence analysis of the conversation; and generating an influence ranking of social media sites available to place advertisements. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A system for analyzing a social media of postings published on the Internet, comprising:
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a conversation monitoring module having an associated crawler to generate a conversation index of blog sites in social media around trusted relationships; and an online advertisement targeting and delivery module to analyze the conversation index for social relationships indicative of the influence of individual publishers on a selected conversation and generate an influence ranking of influential blog sites for the selected conversation, where a selected conversation is a networked discussion between social media publishers for a particular topic selected based on a user-defined topic definition; the system being operative to generate updates to the influence ranking to permit advertisements to be targeted at specific times and specific blog sites based on influence with respect to the selected conversation. - View Dependent Claims (18, 19, 20, 21, 22, 23)
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Specification