METHODS AND APPARATUS TO COLLECT MEDIA EXPOSURE INFORMATION
First Claim
Patent Images
1. An apparatus to collect media exposure information, comprising:
- an identifier card including a plurality of machine readable codes corresponding to one or more media stations; and
a metering device including a scanner to read a first one of the codes and a memory to record media exposure information identifying exposure of a user to a media station associated with the first one of the codes, the media information being stored in association with a timestamp corresponding to a time at which the first one of the codes was read.
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Abstract
Methods and apparatus to collect media exposure information are described. An example apparatus includes an identifier card including a plurality of machine readable codes corresponding to one or more media stations and a metering device including a scanner to read a first one of the codes and a memory to record media exposure information identifying exposure of a user to a media station associated with the first one of the codes, the media information being stored in association with a timestamp corresponding to a time at which the first one of the codes was read.
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Citations
34 Claims
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1. An apparatus to collect media exposure information, comprising:
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an identifier card including a plurality of machine readable codes corresponding to one or more media stations; and a metering device including a scanner to read a first one of the codes and a memory to record media exposure information identifying exposure of a user to a media station associated with the first one of the codes, the media information being stored in association with a timestamp corresponding to a time at which the first one of the codes was read. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A metering device to collect media exposure information, comprising:
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a housing having a handheld form factor memory within the housing and storing a list of media stations; a display device carried by the housing to display the media stations from the list; an input carried by the housing to enable a user to select from the list to indicate exposure to a media station; and a storage device within the housing to store the selection in association with a timestamp. - View Dependent Claims (18, 19, 20, 21, 22)
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23. A method of collecting media exposure information, comprising:
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generating an identifier card including a plurality of codes, each of the codes corresponding to a respective media station; receiving a first reading of a first one of the codes; and storing the first reading and a timestamp to gather media exposure information regarding exposure to a first one of the media stations. - View Dependent Claims (24, 25, 26, 27, 28, 29)
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30. A method of collecting media exposure information, comprising:
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displaying a list of one or more media stations on a metering device; receiving a first selection from the list; and storing the first selection to gather media exposure information regarding exposure to a selected one of the media stations. - View Dependent Claims (31, 32, 33, 34)
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Specification