Systems and methods to play out advertisements

• US 20090119723A1
• Filed: 11/05/2007
• Published: 05/07/2009
• Est. Priority Date: 11/05/2007
• Status: Abandoned Application

• Current Assignee: OpenTV, Inc. (Kudelski SA)
• Original Assignee: OpenTV, Inc. (Kudelski SA)
• Inventors: Tinsman, John
• Application Number:
  US11/982,826
• Publication Number:
  US 20090119723A1
• Time in Patent Office: Days
• US Class Current: 725/87
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

Systems and methods to play out advertisements are described. A system includes a request module to receive a request to render primary content to an output device at a receiving device at an accelerated speed of the primary content. The system also includes a communication module to select secondary content from a plurality of secondary content based on secondary metadata associated with the secondary content and primary metadata. The system also includes a render module to render the secondary content instead of the primary content to the output device at the receiving device. The render module renders the secondary content at a normal speed of the secondary content responsive to receipt of the request.

Claims

1. A system including:

a request module to receive a request for primary content; and

a communication module to communicate primary content to a receiving device,

the request module to receive a request to communicate the primary content for render to an output device at the receiving device at an accelerated speed of the primary content,

the communication module to select secondary content from a plurality of secondary content based on primary metadata associated with the primary content and secondary metadata associated with the secondary content, the communication module to communicate the secondary content to the receiving device responsive to receipt of the request, the secondary content for render to the output device at the receiving device instead of the primary content, the secondary content for render at a normal speed of the secondary content.

2. The system of claim 1, wherein the communication module is to select the secondary content from a plurality of secondary content based on a first product domain associated with a product that is presented by the primary content.

3. The system of claim 2, wherein the communication module is to select the secondary content based on a second product domain that is different from the first product domain.

4. The system of claim 1, wherein the communication module is to select the secondary content from the plurality of secondary content based on a product that is presented by the primary content.

5. The system of claim 4, wherein the secondary content presents the same product that is presented by the primary content.

6. The system of claim 1 wherein the communication module generates the secondary content from a secondary application to enable the selection of the secondary content.

7. A system including:

a demultiplexer to receive a transmission at a receiving device, the transmission including primary content and primary metadata associated with the primary content, the transmission being stored on a local storage device;

a render module to render the primary content to an output device at the receiving device at a normal speed for the primary content;

a request module to receive a request to render the primary content to an output device at the receiving device at an accelerated speed of the primary content; and

a communication module to select secondary content from a plurality of secondary content based on secondary metadata associated with the secondary content and the primary metadata, the render module to render the secondary content instead of the primary content to the output device at the receiving device, the render module to render the secondary content at a normal speed of the secondary content responsive to receipt of the request.

8. The system of claim 7, wherein the communication module is to select the secondary content from the plurality of secondary content based on a first product domain that is associated with a product that is presented by the primary content.

9. The system of claim 8, wherein the communication module is to select the secondary content based on a second product domain associated with secondary content that is different from the first product domain, the secondary content to present a second product in the second product domain.

10. The system of claim 7, wherein the communication module is to select the secondary content from a plurality of secondary content based on a secondary content identifier that is included in the primary metadata.

11. The system of claim 7, wherein the communication module is to select the secondary content from a plurality of secondary content based on a product identifier that is included in the primary metadata, wherein the render of the secondary content presents a product that is identified by the product identifier.

12. The system of claim 7, wherein the communication module generates the secondary content from a secondary application to enable the selection of the secondary content.

13. A method including:

receiving a request for primary content;

communicating primary content to a receiving device;

receiving a request to communicate the primary content for rendering to an output device at the receiving device at an accelerated speed of the primary content;

selecting secondary content from a plurality of secondary content based on primary metadata associated with the primary content and secondary metadata associated with the secondary content; and

communicating the secondary content to the receiving device responsive to receipt of the request, the secondary content for rendering to the output device at the receiving device instead of the primary content, the secondary content for rendering at a normal speed of the secondary content.

14. The method of claim 13, wherein the selecting the secondary content from the plurality of secondary content includes selecting the secondary content based on a first product domain associated with a product that is presented by primary content.

15. The method of claim 14, wherein the selecting the secondary content from the plurality of secondary content includes selecting the secondary content based on a second product domain that is different from the first product domain.

16. The method of claim 13, wherein the selecting the secondary content from the plurality of secondary content includes selecting the secondary content based on a product that is presented by the primary content.

17. The method of claim 16, wherein the selecting the secondary content from the plurality of secondary content includes rendering secondary content to present the product that is presented by the primary content.

18. The method of claim 17, wherein the selecting the secondary content includes generating the secondary content from a secondary application.

19. A method including:

receiving a transmission at a receiving device, the transmission including primary content and primary metadata associated with the primary content

storing the transmission on a local storage device;

rendering the primary content to an output device at the receiving device at a normal speed for the primary content;

receiving a request to render the primary content to an output device at the receiving device at an accelerated speed of the primary content; and

selecting secondary content from a plurality of secondary content based on secondary metadata associated with the secondary content and the primary metadata; and

rendering the secondary content, instead of the primary content, to the output device at the receiving device, the rendering of the secondary content is at a normal speed of the secondary content responsive to receipt of the request.

20. The method of claim 19, wherein the selecting the secondary content from the plurality of secondary content is based on a first product domain that is associated with a product that is presented by the primary content.

21. The method of claim 20, wherein the selecting the secondary content is based on a second product domain that is different from the first product domain, wherein the rendering the secondary content includes presenting a second product that is in the second product domain.

22. The method of claim 21, wherein the selecting the secondary content from a plurality of secondary content is based on a secondary content identifier that is included in the primary metadata.

23. The method of claim 19, wherein the selecting the secondary content from a plurality of secondary content is based on a product identifier that is included in the primary metadata, wherein the rendering the secondary content includes presenting a product that is identified by the product identifier.

24. The method of claim 19, wherein the selecting the secondary content includes generating the secondary content from a secondary application.

25. A machine-readable medium storing instructions that, when executed by a machine, cause the machine to:

receive a request for primary content;

communicate primary content to a receiving device;

receive a request to communicate the primary content for render to an output device at the receiving device at an accelerated speed of the primary content;

select secondary content from a plurality of secondary content based on primary metadata associated with the primary content and secondary metadata associated with the secondary content; and

communicate the secondary content to the receiving device responsive to receipt of the request, the secondary content for render to the output device at the receiving device instead of the primary content, the secondary content for render at a normal speed of the secondary content.

26. A system including:

a first means for receiving a request for primary content; and

a second means for communicating primary content to a receiving device,

the first means for receiving a request to communicate the primary content for render to an output device at the receiving device at an accelerated speed of the primary content,

the second means for selecting secondary content from a plurality of secondary content based on primary metadata associated with the primary content and secondary metadata associated with the secondary content, the second means for communicating the secondary content to the receiving device responsive to receipt of the request, the secondary content for render to the output device at the receiving device instead of the primary content, the secondary content for render at a normal speed of the secondary content.