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Advertising via Mobile Devices

  • US 20090125343A1
  • Filed: 11/08/2007
  • Published: 05/14/2009
  • Est. Priority Date: 11/08/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method for advertising via a mobile device, comprising:

  • receiving a communication request from the mobile device, wherein the mobile device includes a screen for displaying an ad;

    determining visibility of the ad on the screen;

    determining a target audience on the basis of information provided from the mobile device;

    determining attributes of the target audience;

    selecting the ad based on the visibility of the ad and the attributes of the target audience; and

    initiating commands to cause the selected ad to be displayed on the screen of the mobile device.

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