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INTELLIGENT ADVERTISING BASED ON MOBILE CONTENT

  • US 20090125374A1
  • Filed: 11/09/2007
  • Published: 05/14/2009
  • Est. Priority Date: 11/09/2007
  • Status: Active Grant
First Claim
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1. A method of advertising to a remote unit belonging to a user group of remote units, the method comprising:

  • identifying a context associated with a communication sent to or received by a remote unit belonging to the user group of remote units;

    determining whether the identified context is associated with one or more advertisements by querying correlation data to identify advertisements having context that correlates to the identified context;

    when the identified context is associated with one or more advertisements, transmitting the one or more advertisements to at least one remote unit belonging to the user group.

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