ADVERTISEMENTS ON MOBILE DEVICES USING INTEGRATIONS WITH MOBILE APPLICATIONS
First Claim
Patent Images
1. A method for delivering advertisements to mobile devices, the method comprising:
- integrating an ad position within an application executable from a mobile device, wherein the ad position remains substantially constant in a location on a screen of the mobile device as viewed by a user throughout use of the application;
including an ad call associated with the ad position;
in response to executing the application, causing the ad call to retrieve an advertisement from an ad server; and
receiving the advertisement into the ad position by the mobile device for display to the user.
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Abstract
A method for delivering advertisements to mobile devices includes integrating an ad position within an application executable from a mobile device, wherein the ad position remains substantially constant in a location on a screen of the mobile device as viewed by a user throughout use of the application; including an ad call associated with the ad position; in response to executing the application, causing the ad call to retrieve an advertisement from an ad server; and receiving the advertisement into the ad position by the mobile device for display to the user.
82 Citations
25 Claims
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1. A method for delivering advertisements to mobile devices, the method comprising:
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integrating an ad position within an application executable from a mobile device, wherein the ad position remains substantially constant in a location on a screen of the mobile device as viewed by a user throughout use of the application; including an ad call associated with the ad position; in response to executing the application, causing the ad call to retrieve an advertisement from an ad server; and receiving the advertisement into the ad position by the mobile device for display to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for delivering advertisements to mobile devices, the method comprising:
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integrating an ad position within an application executable from a mobile device, wherein the ad position remains substantially constant in a location on a screen of the mobile device as viewed by a user throughout use of the application; retrieving a plurality of ads from an ad server for display within the ad position; storing the plurality of ads in a storage of the mobile device; and rotatably inserting the plurality of ads in the ad position during use of the application. - View Dependent Claims (13, 14, 15)
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16. A mobile device for receiving advertisements, comprising:
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a screen for displaying a plurality of applications together with advertisements to a user; a processor to execute the plurality of applications of the mobile device; and a storage to store the advertisements and program code that executes the plurality of applications; wherein an ad position for displaying the advertisements is integrated into the program code of at least one of the plurality of applications executable by the processor such that the ad position remains substantially constant in a location on the screen as viewed by the user throughout use of the at least one application. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25)
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Specification