System for targeting advertising to users of a network

• US 20090125399A1
• Filed: 09/30/2008
• Published: 05/14/2009
• Est. Priority Date: 10/02/2007
• Status: Abandoned Application

• Current Assignee: Waiting To Exhale, LLC
• Original Assignee: 6DGR Incorporated
• Inventors: Weathersby, Chad Dustin
• Application Number:
  US12/286,739
• Publication Number:
  US 20090125399A1
• Time in Patent Office: Days
• US Class Current: 705/14.250
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Abstract

A system for targeting advertisements to users of a network is provided. The system comprises (a) a first database having a plurality of advertisements associated therewith, wherein the plurality of advertisements includes a first advertisement which is targeted to a first demographic group; (b) a second database having a plurality of fingerprints associated therewith, wherein each fingerprint comprises demographic information, relating to a user of the network, which has been verified through a subscription to a product; and (c) an advertisement rendering system adapted to render the first advertisement to users who are members of the first demographic group.

Claims

1. A system for targeting advertisements to users of a network, comprising:

a first database having a plurality of advertisements associated therewith, wherein the plurality of advertisements includes a first advertisement which is targeted to a first demographic group;

a second database having a plurality of fingerprints associated therewith, wherein each fingerprint comprises demographic information, relating to a user of the network, which has been verified through a subscription to a product; and

an advertisement rendering system adapted to render the first advertisement to users who are members of the first demographic group.

2. The system of claim 1, wherein the system further comprises a network having a plurality of users associated therewith.

3. The system of claim 1, wherein the plurality of advertisements includes a second advertisement which is targeted to a second demographic group.

4. The system of claim 3, wherein the first and second advertisements are distinct, and wherein the first and second demographic groups are distinct.

5. The system of claim 4, wherein the software is adapted to render the second advertisement to users who are members of the second demographic group.

6. The system of claim 1, further comprising a server adapted to host the network and the advertisement rendering system, wherein the server is also adapted to run the software.

7. The system of claim 1, wherein the advertisement rendering system is further adapted to determine which users are members of the first demographic group.

8. The system of claim 1, wherein the advertisement rendering system is further adapted to determine which users, of those users who are currently logged into the network, are members of the first demographic group.

9. The method of claim 1, wherein the product is a financial instrument.

10. The system of claim 1, wherein the product is selected from the group consisting of credit cards, debit cards, loans, bank accounts and insurance policies.

11. The system of claim 1, wherein the product is selected from the group consisting of credit cards and debit cards.

12. The system of claim 1, wherein the product is selected from the group consisting of mortgages and personal loans.

13. The system of claim 1, wherein the product is selected from the group consisting of life insurance policies, homeowner'"'"'s insurance policies, and health insurance policies.

14. The system of claim 1, wherein the network is a social network.

15. The system of claim 1, wherein subscription to the product requires the provision of demographic information by the subscriber.

16. The system of claim 1, wherein the network management sells advertising on the network to advertisers, and wherein the advertisement rendering system is adapted to (a) identify members of the network which fall into a demographic group that an advertiser has targeted for an advertisement;

and (b) render the advertisement to each of the identified members who is online.

17. The system of claim 16, wherein the advertisement rendering system is further adapted to monitor the online status of the members.

18. The system of claim 17, wherein the advertisement rendering software monitors the online status of the members by through the use of a login protocol.

19. The system of claim 18, wherein the advertisement is rendered each time an identified member attempts to access a given web page on the network.

20. The system of claim 18, wherein the advertisement is rendered periodically while an identified member is browsing a given web page on the network.