DYNAMIC PRESENTATION OF TARGETED INFORMATION IN A MIXED MEDIA REALITY RECOGNITION SYSTEM
First Claim
1. A method for retrieving and generating targeted information, the method comprising:
- receiving an image;
performing document recognition using the captured image to produced recognized text;
producing a list of relevant topics using the recognized text and user profile information;
producing a list of relevant information using the recognized text and target information; and
comparing the list of relevant topics to the list of relevant information to produce a final list of information.
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Accused Products
Abstract
A context-aware targeted information delivery system comprises a mobile device, an MMR matching unit, a plurality of databases for user profiles, user context and advertising information, a plurality of comparison engines and a plurality of weight adjusters. The mobile device is coupled to deliver an image patch to the MMR matching unit which in turn performs recognition to produce recognize text. The recognized text is provided to a first and second comparison engines to produce relevant topics and relevant ads. The relevant topics and relevant ads are adjusted with information from a user context database including information such as location, date, time, and other information from a user profile. The weight adjusted relevant topics and relevant ads to a third comparison engine. The third comparison engine compares the weighted relevant topics and relevant ads to produce a set of final ads that are most related to the topics of interest for the user and delivered for display on to the mobile device.
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Citations
20 Claims
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1. A method for retrieving and generating targeted information, the method comprising:
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receiving an image; performing document recognition using the captured image to produced recognized text; producing a list of relevant topics using the recognized text and user profile information; producing a list of relevant information using the recognized text and target information; and comparing the list of relevant topics to the list of relevant information to produce a final list of information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for retrieving and generating targeted information for an input image patch, the system comprising:
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a matching unit having an input and an output for generating recognized text from the input image, the input of the matching unit adapted to receive the input image; a first comparison engine having a first input, a second input and an output for generating a list of relevant topics, the first input of the first comparison engine coupled to receive recognized text from the matching unit, the second input of the first comparison engine adapted to receive user profile information; a second comparison engine having a first input, a second input and an output for generating a list of relevant information, the first input of the second comparison engine coupled to receive recognized text from the matching unit, the second input of the second comparison engine adapted to receive target information; and a third comparison engine having a first input, a second input and an output for generating produce a final list of targeted information by comparing the list of relevant topics to the list of relevant information, the first input of the third comparison engine coupled to the output of the first comparison engine, and the second input of the third comparison engine coupled to the output of the second comparison engine. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification