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Targeted mobile content insertion and/or replacement

  • US 20090131025A1
  • Filed: 11/16/2007
  • Published: 05/21/2009
  • Est. Priority Date: 11/16/2007
  • Status: Active Grant
First Claim
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1. A method for altering content of a webpage served from a content provider'"'"'s server, said method comprising:

  • (a) receiving a data request at a proxy server over a wireless telecommunication network, said data request being initiated by a mobile device served by the wireless network;

    (b) forwarding the request from the proxy server to the content provider'"'"'s server over the Internet such that the content provider'"'"'s server returns a webpage with original content contained therein in response to the forwarded request;

    (c) receiving the returned webpage at the proxy server;

    (d) altering the original content of the webpage received by the proxy server; and

    ,(e) forwarding the webpage with the altered content to the mobile device initiating the data request.

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