METHOD AND SYSTEM FOR IMPROVEMENTS IN OR RELATING TO SALES AND MARKETING PRACTICES
First Claim
1. A method of identifying whether a first product should be sold or marketed, associated with a predetermined diagnostic, based on the impact of the predetermined diagnostic on one or more other products which are similar to the first product in one or more respect, and where not all the other products have experienced the predetermined diagnostic, the method comprising the steps:
- determining one or more marketing factors associated with the product which are potentially influenced by the predetermined diagnostic;
determining a scoring scheme associated with the or each marketing factorcombining scores from the scoring scheme for the or each marketing factor to produce a final value associated with the first product;
comparing the score of the first product with a similarly-calculated score associated with the said one or more other products;
comparing the score for the first product with that of other products with similarly calculated scores, to identify one or more possible matching other products;
determining whether the one or more possible matching products have experienced the predetermined diagnostic in order to determine whether the first product should be sold or marketed, associated with the predetermined diagnostic.
2 Assignments
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Accused Products
Abstract
A method of identifying whether a first product should be sold or marketed, associated with a predetermined diagnostic, based on the impact of the predetermined diagnostic on one or more other products which are similar to the first product in one or more respect, and where not all the other products have experienced the predetermined diagnostic. The method comprises the following steps: determining one or more marketing factors associated with the product which are potentially influenced by the predetermined diagnostic; determining a scoring scheme associated with the or each marketing factor for deriving a score associated with the first product; comparing the score of the first product with a score associated with the said one or more other products; identifying the one or more other products that have a score within a predetermined threshold of the score for the first product, to identify one or more possible matching other products; and determining whether the one or more possible matching products have experienced the predetermined diagnostic in order to determine whether the first product should be sold or marketed, associated with the predetermined diagnostic.
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Citations
20 Claims
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1. A method of identifying whether a first product should be sold or marketed, associated with a predetermined diagnostic, based on the impact of the predetermined diagnostic on one or more other products which are similar to the first product in one or more respect, and where not all the other products have experienced the predetermined diagnostic, the method comprising the steps:
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determining one or more marketing factors associated with the product which are potentially influenced by the predetermined diagnostic; determining a scoring scheme associated with the or each marketing factor combining scores from the scoring scheme for the or each marketing factor to produce a final value associated with the first product; comparing the score of the first product with a similarly-calculated score associated with the said one or more other products; comparing the score for the first product with that of other products with similarly calculated scores, to identify one or more possible matching other products; determining whether the one or more possible matching products have experienced the predetermined diagnostic in order to determine whether the first product should be sold or marketed, associated with the predetermined diagnostic. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification