Modifying Broadcast Media Ad Campaigns

• US 20090132346A1
• Filed: 11/07/2008
• Published: 05/21/2009
• Est. Priority Date: 11/07/2007
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Nagata, Kristin K., Wang, Weizhao, Gardner, Robert D., Ketchum, Russell K., Duggal, Jagpreet S., Robison, Davi K., Smolyanov, Alexandr Y.
• Application Number:
  US12/267,392
• Publication Number:
  US 20090132346A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user

Abstract

Among other things, methods, computer program products, and systems can be used to modify a previously booked broadcast media ad campaign. For example, an previously booked broadcast media ad campaign can be modified by selecting one or more parameters from among multiple parameters associated with the previously booked broadcast media ad campaign. The selected one or more parameters are modified, and the modified one or more parameters are applied to the previously booked broadcast media ad campaign while the previously booked broadcast media ad campaign is still running.

Claims

1. A computer-implemented method comprising:

selecting one or more parameters from among a plurality of parameters associated with an previously booked broadcast media ad campaign;

modifying the selected one or more parameters; and

applying the one or more modified parameters to the previously booked broadcast media ad campaign while the broadcast media ad campaign is running.

2. The method of claim 1, wherein the selecting comprises selecting one or more of a geographic market, a station format type, a campaign duration, a time interval of the campaign, a time spot, a day spot, a station tier type, and a target demographic.

3. The method of claim 1, further comprising modifying the selected one or more parameters without releasing one or more reserved ad spots.

4. The method of claim 1, further comprising applying the modified parameters in an auction ad campaign.

5. The method of claim 1, further comprising determining a desired number of estimated ad listeners to be captured by the previously booked broadcast media ad campaign, and assigning a percentage of the desired number to each of the parameters.

6. The method of claim 5, wherein performing the assigning comprising using a uniform weighting system.

7. The method of claim 5, further comprising obtaining a budget for the previously booked broadcast media ad campaign, wherein the obtained budget is modifiable to increase or decrease the desired number.

8. The method of claim 5, further comprising when detected that the selected one or more parameters are modified, redistributing the desired number among the parameters based on one or more rules.

9. The method of claim 5, further comprising generating one or more reports that describe at least the percentage of the desired number assigned to each of the parameters.

10. A computer program product, encoded on a computer-readable medium, operable to cause a data processing apparatus to perform operations comprising:

selecting one or more parameters from among a plurality of parameters associated with a previously booked broadcast media ad campaign;

modifying the selected one or more parameters; and

applying the one or more modified parameters to the previously booked broadcast media ad campaign while the previously booked broadcast media ad campaign is running.

11. The computer program product of claim 10, further operable to cause the data processing apparatus to perform operations comprising selecting one or more of the parameters from a group that includes a geographic market, a station format type, a campaign duration, a time interval of the campaign, a time spot, a day spot, a station tier type and a target demographic.

12. The computer program product of claim 10, further operable to cause the data processing apparatus to perform operations comprising modifying the selected one or more parameters without releasing one or more reserved ad spots.

13. The computer program product of claim 10, further operable to cause the data processing apparatus to perform operations comprising applying the modified parameters in an auction ad campaign.

14. The computer program product of claim 10, further operable to cause the data processing apparatus to perform operations comprising determining a desired number of estimated ad listeners to be captured by the previously booked broadcast media ad campaign and assigning a percentage of the desired number to each of the parameters.

15. The computer program product of claim 14, further operable to cause the data processing apparatus to perform operations comprising the percentage of the desired number of estimated ad listeners to each of the parameters based on a uniform weighting system.

16. The computer program product of claim 14, further operable to cause the data processing apparatus to perform operations comprising obtaining a budget for the previously booked broadcast media ad campaign that, wherein the obtained budget is modifiable to increase or decrease the desired number.

17. The computer program product of claim 14, further operable to cause the data processing apparatus to perform operations comprising when detected that the selected one or more parameters are modified, redistributing the desired number among the parameters based on one or more rules.

18. The computer program product of claim 14, further operable to cause the data processing apparatus to perform operations comprising generating one or more reports that includes at least information regarding the percentage of the desired number assigned to each parameter.

19. A system comprising:

a user interface; and

one or more computers coupled to the user interface, the one or more computers including a display and a processor configured to provide a graphical user interface that includes

a parameter selector operable to receive a user selection of one or more parameters from among a plurality of parameters associated with a previously booked broadcast media ad campaign; and

a parameter modification region operable to receive a user modification of the selected one or more parameters; and

wherein the one or more computers are configured to apply the received user modification to the previously booked broadcast media ad campaign while the previously booked broadcast media ad campaign is running.

20. The system of claim 19, wherein the one or more computers are further configured to provide the parameter selector to enable user selection of one or more parameters from a group that includes a geographic market, a station format type, a campaign duration, a time interval of the campaign, a time spot, a day spot, station tier type, and a target demographic.

21. The system of claim 19, wherein the one or more computers are further configured to provide the parameter modification region to enable user modification of the selected one or more parameters without releasing one or more reserved ad spots.

22. The system of claim 19, wherein the one or more computers are further configured to apply the received user modification in an auction ad campaign.

23. The system of claim 19, wherein the one or more computers are further configured to

determine a desired number of estimated ad listeners to be captured by the previously booked broadcast media ad campaign;

and

assign a percentage of the desired number to each parameter.

24. The system of claim 23, wherein the one or more computers are further configured to distribute the desired number of estimated ad listeners among the parameters based on a uniform weighting system.

25. The system of claim 23, wherein the one or more computers are further configured to provide the parameter selector to receive a user selected budget for the previously booked broadcast media ad campaign, wherein the received budget is modifiable to increase or decrease the desired number.

26. The system of claim 23, wherein the one or more computers are further configured to redistribute the determined desired number among the parameters based on one or more rules when detected that the one or more selected parameters are modified.

27. The system of claim 23, wherein the one or more computers are further configured to generate one or more reports that include information concerning the percentage of the desired number assigned to each parameter.

28. A system comprising:

a display means for presenting a graphical user interface operable to receive a user selection of one or more parameters from among a plurality of parameters associated with a previously booked broadcast media ad campaign; and

a processing means for

modifying the selected one or more parameters; and

applying the modified one or more parameters to the previously booked broadcast media ad campaign while the previously booked broadcast media ad campaign is running.