SYSTEM AND METHOD FOR PROFILE BASED ADVERTISEMENT INSERTION INTO CONTENT FOR SINGLE AND MULTI-USER SCENARIOS

• US 20090132356A1
• Filed: 11/19/2007
• Published: 05/21/2009
• Est. Priority Date: 11/19/2007
• Status: Abandoned Application

• Current Assignee: Intel Corporation
• Original Assignee: Intel Corporation
• Inventors: Booth, Cory J., Johnson, Brian David
• Application Number:
  US11/942,178
• Publication Number:
  US 20090132356A1
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A system and method for profile based advertisement insertion into content for single and multi-user scenarios are described. Various embodiments allow a content service or channel provider to sell advertising space not only when content is broadcast or downloaded but also when the content is shared or recommended. Here, the provider can continue to sell advertising in multiple media spaces as long as the content is connected to services of the provider. Other embodiments are described and claimed.

Claims

1. A method, comprising:

requesting content from a content server by a user;

receiving the requested content with advertising content inserted in the requested content, wherein the advertising content is based on a profile of the user; and

sending an acknowledgement when the requested content with the inserted advertising content has been accessed.

2. The method of claim 1, wherein the user is known only via a unique Internet Protocol (IP) address.

3. The method of claim 1, further comprising:

recommending to the content server that the requested content be shared with a second user, wherein the requested content with updated content based on a profile of the second user is sent directly to the second user via an Internet Protocol (IP) connection.

4. The method of claim 1, further comprising:

recommending to the content server that the requested content be shared with a second user;

receiving the requested content with updated advertising content, wherein the updated advertising content is based on a profile of the second user, and

sending the requested content with the updated advertising content to the second user.

5. The method of claim 4, wherein sending the requested content with the updated advertising content to the second user comprises the user sending the requested content with the updated advertising content to the second user via a peer-to-peer (P2P) connection.

6. The method of claim 4, wherein the user and the second user are known only via unique Internet Protocol (IP) addresses.

7. The method of claim 1, wherein the acknowledgement is used to bill an advertising company of the inserted advertising content.

8. A system, comprising:

a device connected to a network, wherein a user of the device to request content from a content server, wherein the device to receive the requested content with advertising content inserted in the requested content, wherein the advertising content is based on a profile of the user, and wherein when the requested content with the advertising content inserted is accessed an acknowledgement is sent.

9. The system of claim 8, wherein the user is known only via a unique Internet Protocol (IP) address of the device.

10. The system of claim 8, wherein the user to recommend to the content server that the requested content be shared with a second user, wherein the requested content with updated content based on a profile of the second user is sent directly to the second user via an Internet Protocol (IP) connection.

11. The system of claim 8, wherein the user to recommend to the content server that the requested content be shared with a second user, wherein the device to receive the requested content with updated advertising content, wherein the updated advertising content is based on a profile of the second user, and wherein the device to send the requested content with updated advertising content to the second user.

12. The system of claim 11, wherein sending the requested content with the updated advertising content to the second user comprises the device sending the requested content with the updated advertising content to the second user via a peer-to-peer (P2P) connection.

13. The system of claim 11, wherein the user is known only via a unique Internet Protocol (IP) address of the device and wherein the second user is known only via a unique IP address of a second device.

14. The system of claim 8, wherein the acknowledgement is used to bill an advertising company of the inserted advertising content.

15. A machine-readable storage medium containing instructions which, when executed by a processing system, cause the processing system to perform a method, the method comprising:

requesting content from a content server by a user;

receiving the requested content with advertising content inserted in the requested content, wherein the advertising content is based on a profile of the user; and

sending an acknowledgement when the requested content with the inserted advertising content has been accessed.

16. The machine-readable storage medium of claim 15, wherein the user is known only via a unique Internet Protocol (IP) address.

17. The machine-readable storage medium of claim 15, further comprising:

recommending to the content server that the requested content be shared with a second user, wherein the requested content with updated content based on a profile of the second user is sent directly to the second user via an Internet Protocol (IP) connection.

18. The machine-readable storage medium of claim 15, further comprising:

recommending to the content server that the requested content be shared with a second user;

receiving the requested content with updated advertising content, wherein the updated advertising content is based on a profile of the second user; and

sending the requested content with the updated advertising content to the second user.

19. The machine-readable storage medium of claim 18, wherein sending the requested content with the updated advertising content to the second user comprises the user sending the requested content with the updated advertising content to the second user via a peer-to-peer (P2P) connection.

20. The machine-readable storage medium of claim 18, wherein the user and the second user are known only via unique Internet Protocol (IP) addresses.