CONSUMABLE ADVERTISING IN A VIRTUAL WORLD
First Claim
Patent Images
1. A method for delivering advertising in a virtual world, the method comprising:
- providing a virtual object containing an advertisement to an avatar;
determining whether the avatar has utilized the virtual object; and
in response to determining that the avatar has utilized the virtual object, providing compensation to a participant controlling the avatar.
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0 Petitions
Accused Products
Abstract
Technologies are described herein for delivering advertising in a virtual world. A virtual object containing an advertisement is provided to an avatar. Whether the avatar has utilized the virtual object is determined. In response to determining that the avatar has utilized the virtual object, compensation is provided to a participant controlling the avatar.
125 Citations
20 Claims
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1. A method for delivering advertising in a virtual world, the method comprising:
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providing a virtual object containing an advertisement to an avatar; determining whether the avatar has utilized the virtual object; and in response to determining that the avatar has utilized the virtual object, providing compensation to a participant controlling the avatar. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for delivering advertising in a virtual world, the method comprising:
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selecting a participant controlled avatar; displaying an advertisement containing the avatar in the virtual world; and providing compensation for displaying the advertisement containing the avatar in the virtual world. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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19. A computer-readable medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer to:
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determine whether a participant controlled avatar has performed a highlight in a virtual world; in response to determining that the avatar has performed the highlight in the virtual world, insert the avatar into an advertisement; display the advertisement in the virtual world; and enhance an attribute of the avatar as compensation for inserting the avatar into the advertisement. - View Dependent Claims (20)
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Specification