SEARCH, ADVERTISING AND SOCIAL NETWORKING APPLICATIONS AND SERVICES
First Claim
1. A method for an electronic commerce platform that aggregates user transaction data from users and determines user profiles from the user transaction data for use in connection with customizing network services, including:
- receiving a search query from a user;
determining a group of users of which the user is a member from at least one collection of users; and
based on a group user profile determined on an aggregate basis for the group of users generated at least in part based on transactions conducted by at least one member of the group as represented in the user transaction data, customizing results presented to the user in response to the search query.
2 Assignments
0 Petitions
Accused Products
Abstract
The subject disclosure relates to an improved electronic commerce and advertising platform that aggregates transaction data from merchants and consumers. A set of enhanced scenarios built on the platform span both the online and offline transactional and advertising universe to the benefit of all participants of the electronic commerce and advertising platform. Transactional data and profile data are used to customize search and advertising results for specific users or groups of users. Transactional data and profile data can be leveraged within a social network to recommend activities, such as which restaurants come recommended by friends of a user.
172 Citations
20 Claims
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1. A method for an electronic commerce platform that aggregates user transaction data from users and determines user profiles from the user transaction data for use in connection with customizing network services, including:
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receiving a search query from a user; determining a group of users of which the user is a member from at least one collection of users; and based on a group user profile determined on an aggregate basis for the group of users generated at least in part based on transactions conducted by at least one member of the group as represented in the user transaction data, customizing results presented to the user in response to the search query. - View Dependent Claims (2, 3, 4)
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5. A method for an electronic commerce platform that aggregates user transaction data from users and determines user profiles from the user transaction data for use in connection with customizing network services, including:
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receiving a search query from a user; based on a user profile for the user generated at least in part based on transaction data representative of at least one transaction conducted by the user and aggregated by the electronic commerce platform, customizing search results in response to the search query. - View Dependent Claims (6, 7, 8, 9, 10, 11, 12)
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13. A method for an electronic commerce platform that aggregates user transaction data from users and determines user profiles from the user transaction data for use in connection with customizing network services, including:
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receiving at least one search query term from a user; customizing advertising results determined in response to the search query based on a user profile for the user generated at least in part based on at least one transaction aggregated by the electronic commerce platform on behalf of the user. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification