RECOGNIZING AND CREDITING OFFLINE REALIZATION OF ONLINE BEHAVIOR
First Claim
1. A method for a service of an electronic commerce platform that aggregates offline and online user transaction data from users, including:
- accessing a transaction history representing a set of products or services consumed by a user;
publishing online, to a group of users of which the user is a member, at least one recommended product or service selected from the set;
determining at least one other user of the group subsequently interacted with the at least one recommended product or service according to an offline interaction in an offline setting; and
automatically correlating the offline interaction to the publishing online.
2 Assignments
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Accused Products
Abstract
The subject disclosure relates to an improved electronic commerce and advertising platform that aggregates transaction data from merchants and consumers. A set of enhanced scenarios built on the platform span both the online and offline transactional and advertising universe to the benefit of all participants of the electronic commerce and advertising platform. In one embodiment, an online recommendation for a product or service represented in a user'"'"'s transaction history is received by a set of recipients. A recipient then purchases the product or service in an offline transactional environment (e.g., in a store), and the recommendation is credited for the offline realization for the online recommendation.
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Citations
20 Claims
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1. A method for a service of an electronic commerce platform that aggregates offline and online user transaction data from users, including:
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accessing a transaction history representing a set of products or services consumed by a user; publishing online, to a group of users of which the user is a member, at least one recommended product or service selected from the set; determining at least one other user of the group subsequently interacted with the at least one recommended product or service according to an offline interaction in an offline setting; and automatically correlating the offline interaction to the publishing online. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. An electronic commerce platform, comprising:
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a data exchange for aggregating user transaction data from online and offline transactions conducted by a group of users; a recommendation service that recommends an item from a user'"'"'s purchase history to other users of a group of users including the user; and a benefit payout component that recognizes an offline purchase of the item by one of the other users of the group after the item is recommended via the recommendation service. - View Dependent Claims (11, 12, 13, 14)
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15. A method for interfacing with a service of an electronic commerce platform that aggregates offline and online user transaction data for users, including:
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displaying a set of offline and online transactions conducted by a user representing a set of products or services consumed by the user; receiving a selection of at least one product or service from the set to recommend to a group of other users of the platform, advertising the at least one product or service to the group of other users; determining at least one other user of the group subsequently interacted with the at least one recommended product or service according to an offline interaction in an offline setting; and automatically correlating the offline interaction to the advertising. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification