ELECTRONIC ADVERTISEMENT SYSTEM

• US 20090132367A1
• Filed: 09/17/2008
• Published: 05/21/2009
• Est. Priority Date: 11/21/2007
• Status: Abandoned Application

• Current Assignee: Hitachi, Ltd.
• Original Assignee: Hitachi, Ltd.
• Inventors: Miki, Kazuho, Kitajima, Shigeki, HAMADA, Takuji, Kurihara, Hiroshi
• Application Number:
  US12/211,972
• Publication Number:
  US 20090132367A1
• Time in Patent Office: Days
• US Class Current: 705/14.140
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

There is disclosed an electronic advertisement system including: an advertisement displaying device; a local area network that transmits a summary of a content to a terminal; a wide area network that has at least one local area network and gains access to a detail of the content corresponding to receiving the summary by the terminal; and a center device that stores the details of the content, monitors the access to the stored detail of the content, and changes the schedule of an advertisement displayed on the advertisement displaying device located near the local area network based on the monitored result.

Claims

1. An electronic advertisement system comprising:

an advertisement displaying device that displays an advertisement based on a schedule;

at least one local area network that transmits a summary of a content to a terminal;

a wide area network that has a second communication area including a first communication area contained in at least one local area network, the wide area network gaining access to a detail of the content corresponding to receiving of the summary by the terminal; and

a center device connected to the advertisement displaying device, the local area network, and the wide area network, wherein the center device stores the details of the content, monitors the access to the stored detail of the content, and changes the schedule of an advertisement displayed on the advertisement displaying device located near the first communication area based on the monitored result.

2. The electronic advertisement system of claim 1, further comprising:

a summary transmitting server system connected to the center device, the summary transmitting server system being installed to correspond to the local area network, wherein the summary transmitting server system stores the summary of the content and transmits the stored summary of the content to the terminal through the local area network.

3. The electronic advertisement system of claim 2,

wherein the terminal generates summary access information from transmitting information transmitted from the summary transmitting server system, transmits the summary access information to the center device when gaining access to a detailed content corresponding to the summary, and the center device changes the schedule of the advertisement displayed on the advertisement displaying device located near the first communication area based on the monitored result of the access to the detail and monitored result of the summary access information.

4. The electronic advertisement system of claim 2,

wherein the center device stores genre information concerning the content registered to correspond to a user ID relating to the terminal, and the summary transmitting server system receives the genre information according to the user ID of the terminal connected through the local area network from the center device and transmits a summary of a content corresponding to the genre information to the terminal through the local area network.

5. The electronic advertisement system of claim 4,

wherein the terminal generates summary access information from transmission information transmitted from the summary transmitting server system, transmits the summary access information to the center device when gaining access to a detailed content corresponding to the summary, and the center device changes the schedule of the advertisement displayed on the advertisement displaying device located near the first communication area based on the monitored result of the access to the detail and monitored result of the summary access information.