SYSTEMS AND METHODS FOR INTERACTIVE ADVERTISING USING PERSONALIZED HEAD MODELS

• US 20090132371A1
• Filed: 11/19/2008
• Published: 05/21/2009
• Est. Priority Date: 11/20/2007
• Status: Abandoned Application

• Current Assignee: Image Metrics, Inc.
• Original Assignee: Big Stage Entertainment, Inc. (Image Metrics, Inc.)
• Inventors: Kraft, Jonathan Michael, Strietzel, Jonathan Isaac
• Application Number:
  US12/274,282
• Publication Number:
  US 20090132371A1
• Time in Patent Office: Days
• US Class Current: 705/14.460
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06T 13/40 of characters, e.g. humans, animals or virtual beings
• CPC Class Codes: G06T 15/00 3D [Three Dimensional] image rendering
• CPC Class Codes: G06T 19/20 Editing of 3D images, e.g. changing shapes or colours, aligning objects or positioning parts
• CPC Class Codes: G06T 2219/2004 Aligning objects, relative positioning of parts
• CPC Class Codes: G06T 2219/2021 Shape modification

Abstract

Systems and methods are disclosed for creating dynamic interactive advertisements using individualized three-dimensional (3D) human models. The interactive advertisements may be automatically generated based on a user profile associated with the viewer or may be created from an advertisement template by the viewer. Once generated, the viewer can alter the content of the interactive advertisement, make comments, rate the advertisement, and/or share it with others. In certain examples, one or more individualized 3D human head models are automatically selected for inclusion in the interactive advertisement based on the profile or preferences of the user without requiring a user selection of the 3D head model.

Claims

1. A method for creating personalized advertisements, the method comprising:

receiving a selection of an advertisement content having at least a first character and a second character therein;

receiving a first personalized three-dimensional (3D) head model of a viewer;

automatically selecting a second personalized 3D head model of an individual associated with the viewer, said automatically selecting comprising accessing a database associated with the viewer to identify the individual from a plurality of individuals listed in the database without receiving a viewer selection of the individual;

accessing an advertisement template corresponding to the selected advertisement content, wherein the advertisement template comprises template data defining a layering of the first and second personalized 3D head models over the selected advertisement content; and

outputting a personalized advertisement comprising multiple layers, wherein a first layer of the multiple layers comprises the selected advertisement content, and wherein a second layer of the multiple layers comprises the first personalized 3D head model overlaying a head of the first character and the second personalized 3D head model overlaying a head of the second character based on the template data of the advertisement template.

2. The method of claim 1, wherein the database comprises a social network database of individuals associated with the viewer.

3. The method of claim 1, wherein the database comprises a chat history database of individuals associated with the viewer.

4. The method of claim 1, wherein the database comprises an email history database of individuals associated with the viewer.

5. The method of claim 1, wherein said automatically selecting further comprises determining which of the plurality of individuals listed in the database has a corresponding personalized 3D head model.

6. The method of claim 1, additionally comprising transmitting the personalized advertisement to the identified individual associated with the second personalized 3D head model.

7. The method of claim 1, wherein the selected advertisement content comprises video content.

8. The method of claim 1, additionally comprising receiving audio content from the viewer, wherein the personalized advertisement further comprises the audio content.

9. The method of claim 1, wherein said receiving the selection of the advertisement content comprises receiving the selection from the viewer.

10. The method of claim 1, wherein said receiving the selection of the advertisement content comprises receiving an automatic selection based on a browsing history of the viewer.

11. The method of claim 1, wherein said receiving the selection of the advertisement content comprises receiving an automatic selection based on an internet protocol (IP) address of the viewer.

12. The method of claim 1, additionally comprising:

receiving a selection of a third personalized 3D head model of a second individual; and

accessing the advertisement template corresponding to the selected advertisement content, wherein the advertisement template comprises template data defining a layering of the third personalized 3D head model over the selected advertisement content,

and wherein the second layer of the multiple layers further comprises the third personalized 3D head model overlaying the head of either the first character or the second character in place of, respectively, the first or second personalized 3D head model.

13. A system for creating personalized advertisements, the system comprising:

a background advertisement comprising multiple frames having at least a first character therein;

a plurality of personalized three-dimensional (3D) head models;

a processor configured to,

access a profile of a viewer to identify a plurality of individuals associated with the profile of viewer, and

automatically select one of the personalized 3D head models that corresponds to one of the plurality of individuals; and

an advertisement template associated with the background advertisement, the advertisement template comprising instructions for inserting the selected personalized 3D head model as a head of the first character of the background advertisement,

wherein the processor is further configured to output a personalized advertisement that combines the background advertisement and the selected personalized 3D head model based on the instructions of the advertisement template.

14. The system of claim 13, wherein the instructions of the advertisement template comprise:

alignment data for positioning the selected personalized 3D head model on the head of the first character during playback of the personalized advertisement; and

lighting data for adapting a brightness of selected portions of the selected personalized 3D head model.

15. The system of claim 14, wherein the instructions of the advertisement template further comprise animation data for animating a mouth of the selected personalized 3D head model to correspond to an audio track of the background advertisement.

16. The system of claim 13, further comprising a database configured to store viewer comments associated with the personalized advertisement.

17. The system of claim 13, further comprising an interface configured to receive user modifications to at least one of an audio and the selected personalized 3D head model of the personalized advertisement following an initial playback of the personalized advertisement.

18. The system of claim 13, wherein the system further comprises a tracking module configured to record an amount of viewer selections of the personalized advertisement.

19. The system of claim 13, wherein the profile of the viewer comprises at least one of personal information, a browsing history and a location of the viewer.

20. A system for creating personalized advertisements, the system comprising:

means for selecting advertisement content having at least a first character therein;

means for automatically selecting a personalized three-dimensional (3D) head model of an individual associated with a viewer, said automatically selecting comprising accessing a database associated with the viewer to identify the individual from a plurality of individuals listed in the database without receiving a viewer selection of the individual;

means for defining a layering of the personalized 3D head model on the selected advertisement content; and

means for outputting a personalized advertisement comprising multiple layers, wherein a first layer of the multiple layers comprises the selected advertisement content, and wherein a second layer of the multiple layers comprises the personalized 3D head model overlaying a head of the first character based on said defining means.

21. The system of claim 20, the system further comprising means for generating the personalized 3D head model.