METHOD FOR ASSOCIATING ADVERTISEMENTS WITH RELEVANT CONTENT

• US 20090132507A1
• Filed: 12/27/2007
• Published: 05/21/2009
• Est. Priority Date: 11/19/2007
• Status: Active Grant

• Current Assignee: YUME Incorporated (Nexxen International Ltd.)
• Original Assignee: YUME Incorporated (Nexxen International Ltd.)
• Inventors: Kadambi, Jayant, Sankaran, Ayyappan
• Granted Patent: US 7,853,601 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion.

Claims

1. A method for associating an advertisement with at least one content on Internet, the method comprising:

gathering one or more feeds associated with at least one content from a plurality of content;

categorizing the at least one content into at least one general web-based category, the at least one general web-based category belonging to a set of general web-based categories, wherein the at least one content is categorized based on the one or more feeds associated with the at least one content;

translating the set of general web-based categories to a set of pre-defined categories, wherein one or more general web-based categories from the set of general web-based categories are translated to a pre-defined category in the set of pre-defined categories; and

associating the advertisement with the at least one content in one or more pre-defined categories from the set of pre-defined categories based on at least one predetermined criterion.

2. The method of claim 1, wherein the categorizing step comprises providing a relevance percentage corresponding to the at least one content categorized into each of the at least one general web-based category.

3. The method of claim 1, wherein the associating step comprises at least one of:

associating automatically the advertisement with the at least one content based on the at least one predetermined criterion; and

associating manually the advertisement with the at least one content based on the at least one predetermined criterion.

4. The method of claim 1, wherein the at least one predetermined criterion comprises at least one of:

a relevance percentage corresponding to a plurality of content categorized into the set of pre-defined categories;

an amount of content categorized in each pre-defined category in the set of pre-defined categories; and

a demographic data corresponding to a plurality of users viewing a plurality of contents in the set of pre-defined categories.

5. The method of claim 4, wherein the demographic data comprises at least one of a number of hits received by the plurality of contents and one or more time-slots when the plurality of contents receives at least a threshold number of hits.

6. The method of claim 1, wherein the gathering step further comprising polling a content provider of the at least one content for at least one new feed corresponding to the at least one content.

7. The method of claim 1, wherein the one or more feeds are obtained in at least one of a RSS 2.0 format and an ATOM 1.0 format.

8. The method of claim 1, wherein the set of general web-based categories is at least one of a set of Open Directory (dmoz) categories and a set of Yahoo directory categories.

9. The method of claim 1, wherein the set of general web-based categories is represented using a first hierarchical structure and the set of pre-defined categories is represented using a second hierarchical structure, the second hierarchical structure comprising at most a predetermined number of levels.

10. The method of claim 1, wherein the translating step comprises a manual translation of one or more general web-based categories to one or more pre-defined categories, if a translation of the one or more general web-based categories to each pre-defined category in the set of pre-defined categories is absent.

11. The method of claim 1, wherein the translating step comprises translating one or more general web-based categories to a miscellaneous category, if a translation of the one or more general web-based categories to each pre-defined category in the set of pre-defined categories is absent, the miscellaneous category belonging to the set of pre-defined categories.

12. A method to enable an advertiser to associate an advertisement with at least one content, the method comprising:

obtaining at least one of the advertisement and a keyword string from the advertiser;

deriving a contextual information from the at least one of the advertisement and the keyword string;

comparing the contextual information with a set of pre-defined categories;

determining one or more pre-defined categories from the set of pre-defined categories based on the comparing step; and

conveying the one or more pre-defined categories to the advertiser, wherein the one or more pre-defined categories enable the advertiser to associate the advertisement with at least one content belonging to the one or more pre-defined categories.

13. The method of claim 12, wherein the determining step comprises determining the one or more pre-defined categories based on at least one of an amount of content in each pre-defined category in the set of pre-defined categories and a demographic data corresponding to a plurality of users viewing a plurality of contents in the set of pre-defined categories.

14. A system for associating an advertisement with at least one content on Internet, the system comprising:

a gathering module, the gathering module gathering one or more feeds associated with at least one content from a plurality of contents;

a categorizing module, the categorizing module categorizing the at least one content into at least one general web-based category, the at least one general web-based category belonging to a set of general web-based categories, wherein the at least one content is categorized based on the one or more feeds associated with the at least one content;

a translating module, the translating module translating the set of general web-based categories to a set of pre-defined categories, wherein one or more general web-based categories from the set of general web-based categories are translated to a pre-defined category in the set of pre-defined categories; and

an associating module, the associating module associating the advertisement with the at least one content in one or more pre-defined categories from the set of pre-defined categories based on at least one predetermined criterion.

15. The system of claim 14, wherein the categorizing module is configured for providing a relevance percentage corresponding to the at least one content categorized into each of the at least one general web-based category.

16. The system of claim 14, wherein the associating module comprises at least one of:

an automatically associating module, the automatically associating module automatically associating the advertisement with the at least one content based on the at least one predetermined criterion; and

a manually associating module, the manually associating module enabling manual association of the advertisement with the at least one content based on the at least one predetermined criterion.