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BEHAVIORAL SEGMENTATION USING ISP-COLLECTED BEHAVIORAL DATA

  • US 20090132559A1
  • Filed: 11/19/2007
  • Published: 05/21/2009
  • Est. Priority Date: 11/19/2007
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method of profiling web browsing behavior of an Internet Service Provider (ISP) subscriber, comprising:

  • (a) tracking web site accesses of the subscriber across a plurality of web sites over a period of time, wherein tracking said web site accesses comprises analyzing clickstream data collected by an ISP;

    (b) tracking IP addresses assigned to the subscriber during said period of time;

    (c) generating a dataset that associates the web site accesses with an account ID of the subscriber; and

    (d) using said dataset to map said account ID of the subscriber to a set of one or more behavioral segments, said one or more behavioral segments identified based, at least in part, on identities of the plurality of web sites accessed by the subscriber during said period of time.

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