BEHAVIORAL SEGMENTATION USING ISP-COLLECTED BEHAVIORAL DATA
First Claim
1. A computer-implemented method of profiling web browsing behavior of an Internet Service Provider (ISP) subscriber, comprising:
- (a) tracking web site accesses of the subscriber across a plurality of web sites over a period of time, wherein tracking said web site accesses comprises analyzing clickstream data collected by an ISP;
(b) tracking IP addresses assigned to the subscriber during said period of time;
(c) generating a dataset that associates the web site accesses with an account ID of the subscriber; and
(d) using said dataset to map said account ID of the subscriber to a set of one or more behavioral segments, said one or more behavioral segments identified based, at least in part, on identities of the plurality of web sites accessed by the subscriber during said period of time.
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Accused Products
Abstract
A system is disclosed that uses behavioral data collected by ISPs to categorize particular ISP subscribers. The behavioral data may, for example, include the identities of particular web sites and/or web pages accessed by particular subscribers, the search queries used by the subscribers to conduct Internet searches, and/or other types of behavioral information. The ISP subscribers are assigned to particular behavioral categories or “segments” using a behavioral segmentation schema that maps particular subscriber behaviors to particular behavioral segments. The ISP subscribers may also be mapped to other segment types, such as demographic segments derived from off-line data about the subscribers. The subscriber-to-segment mappings are made available to content targeting entities via a query interface that, for example, supports queries of the form “what are the segments associated with IP address X?”
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Citations
28 Claims
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1. A computer-implemented method of profiling web browsing behavior of an Internet Service Provider (ISP) subscriber, comprising:
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(a) tracking web site accesses of the subscriber across a plurality of web sites over a period of time, wherein tracking said web site accesses comprises analyzing clickstream data collected by an ISP; (b) tracking IP addresses assigned to the subscriber during said period of time; (c) generating a dataset that associates the web site accesses with an account ID of the subscriber; and (d) using said dataset to map said account ID of the subscriber to a set of one or more behavioral segments, said one or more behavioral segments identified based, at least in part, on identities of the plurality of web sites accessed by the subscriber during said period of time. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer-implemented method of profiling web browsing behavior of an ISP subscriber, comprising:
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(a) accepting a dataset of web site accesses of an ISP subscriber across a plurality of web sites over a period of time, said ISP subscriber represented by an account ID; (b) creating a segment dataset by associating said account ID with a set of one or more behavioral segments, said one or more behavioral segments being dependent, at least in part, upon identities of said plurality of web sites accessed by the subscriber; and (c) receiving IP address-to-account ID mappings to enable said set of one or more behavioral segments to be accessed with reference to one or more IP addresses associated with said subscriber. - View Dependent Claims (13, 14, 15)
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16. A method for profiling web browsing behavior of an Internet Service Provider (ISP) subscriber, comprising:
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(a) tracking web site accesses of the subscriber across a plurality of web sites over a period of time; (b) generating a dataset that associates the web site accesses with an account ID of the subscriber; (c) maintaining a mapping of at least one IP address assigned to said subscriber to said account ID associated with said subscriber; (d) providing said dataset to a segmentation service provider for the purpose of associating a set of one or more behavioral segments with said account ID; and (e) storing said resulting set of one or more behavioral segments retrieved from said segmentation service provider. - View Dependent Claims (17)
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18. A system for profiling web browsing behavior of an Internet Service Provider (ISP) subscriber, comprising:
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a segmentation system comprising; a communications interface, adapted to communicate with at least one ISP system; and a behavioral segmentation module; wherein the segmentation system is adapted to accept web site accesses of at least one ISP subscriber associated with an account ID through said communications interface; wherein the behavioral segmentation module is adapted to map said account ID to a set of one or more behavioral segments, said one or more behavioral segments identified based, at least in part, on identities of the plurality of web sites accessed by the subscriber during said period of time; and wherein said communications interface is further adapted to communicate said mapping of said account ID to said set of one or more behavioral segments to said at least one ISP system. - View Dependent Claims (19)
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20. A system for profiling web browsing behavior of an ISP subscriber comprising:
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an input module capable of accepting a set of traffic data associated with an ISP subscriber; a dataset defining a plurality of behavioral segments indicative of web browsing behavior; and a segmentation module adapted to utilize said set of traffic data to associate one or more of said plurality of behavior segments with said subscriber. - View Dependent Claims (21, 22)
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23. A system for providing subscriber segmentation comprising:
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an IP mapping module, capable of correlating at least one subscriber ID with at least one currently associated IP address; and a segmentation system comprising; a subscriber data store capable of maintaining data about a subscriber associated with the subscriber ID; and a segmentation module; wherein the segmentation module is adapted to map said subscriber ID to a set of at least one subscriber-attribute segments, said one or more subscriber-attribute segments identified based, at least in part, on the data about the subscriber associated with the subscriber ID. - View Dependent Claims (24, 25, 26, 27, 28)
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Specification