DYNAMIC CONTENT PIPELINE

• US 20090132633A1
• Filed: 11/20/2007
• Published: 05/21/2009
• Est. Priority Date: 11/20/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Mcelligott, Michael, O'Sullivan, Joseph, Martinez, Ronald, Jaffe, Christopher
• Application Number:
  US11/943,122
• Publication Number:
  US 20090132633A1
• Time in Patent Office: Days
• US Class Current: 709/201
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system for providing information via a dynamic content pipeline includes a processor having instructions and a network interface in communication with the processor. The instructions configure the processor to display a media element on a display device of a computer, display a dispatcher link on the display device of the computer and display a dispatcher window on the display device of the computer when the dispatcher link is selected. The dispatcher window has a destination input area configured to receive a destination identifier which provides the location of a destination device. Finally, the instructions configure the processor to provide the media element to the dynamic content pipeline for additional processing and deliver the media element to the destination device.

Claims

1. A method for providing information via a dynamic content pipeline, the method comprising:

displaying a media element on a display device of a computer;

displaying a dispatcher link on the display device of the computer;

displaying a dispatcher window on the display device of the computer when the dispatcher link is selected;

wherein the dispatcher window has a destination input area, the destination input area being configured to receive a destination identifier, the destination identifier providing the location of a destination device;

providing the media element to the dynamic content pipeline for additional processing; and

delivering the media element to the destination device after the media element has received additional processing from the dynamic content pipeline.

2. The method of claim 1, wherein the media element is an internet advertisement.

3. The method of claim 2, wherein the internet advertisement is at least one of a banner advertisement, or a sequential media advertisement.

4. The method of claim 1, wherein additional processing further comprises the step of:

localizing the media element based upon the geographic location of a user of the destination device;

personalizing the media element based upon a personal profile of the user of the destination device;

enriching the media element to add or subtract functionality or information found in the media element based upon at least one of the personal profile of the user of the destination device, the geographic location of the user of the destination device, or the type of destination device used by the user; and

rendering the media element based on the type of destination device used by the user.

5. The method of claim 4, wherein the step of localizing includes the step of adding local merchant information to the media element.

6. The method of claim 4, wherein the step of enriching includes relaying information relating to the media element to at least one of a web based service provider or a third party advertiser.

7. The method of claim 1, wherein the destination device is at least one of an electronic mail account, a mobile phone, a physical mail address, a navigation system for an automobile or a smart appliance.

8. The method of claim 1, wherein the destination device is an online collection accessible though an internet web page.

9. The method of claim 1, wherein the media element is an audio file and the destination device is a portable media player capable of playing the audio file.

10. The method of claim 1, wherein the destination device is an internet protocol television set top device connected to a television, the set top device configured to display the media element on the television.

11. The method of claim 1, further comprising the step of transmitting a personal profile of the user of the destination device to a party sponsoring the media element.

12. A system for providing information via a dynamic content pipeline, the system comprising:

a processor having instructions;

a network interface in communication with the processor;

the instructions configuring the processor to display a media element on a display device of a computer, display a dispatcher link on the display device of the computer, display a dispatcher window on the display device of the computer when the dispatcher link is selected, wherein the dispatcher window has a destination input area, the destination input area being configured to receive a destination identifier, the destination identifier providing the location of a destination device, provide the media element to the dynamic content pipeline for additional processing, and deliver the media element to the destination device after the media element has received additional processing from the dynamic content pipeline.

13. The system of claim 12, wherein the media element is an internet advertisement.

14. The system of claim 13, wherein the internet advertisement is at least one of a banner advertisement, or a sequential media advertisement.

15. The system of claim 12, wherein additional processing further comprises:

localizing the media element based upon the geographic location of a user of

the destination device;

personalizing the media element based upon a personal profile of the user of the destination device;

enriching the media element to add or subtract functionality or information found in the media element based upon at least one of the personal profile of the user of the destination device, the geographic location of the user of the destination device, or the type of destination device used by the user; and

rendering the media element based on the type of destination device used by the user.

16. The system of claim 15, wherein the step of localizing includes the step of adding local merchant information to the media element.

17. The system of claim 15, wherein the step of enriching includes relaying information relating to the media element to at least one of a web based service provider or a third party advertiser.

18. The system of claim 12, wherein the destination device is at least one of an electronic mail account, a mobile phone, a physical mail address, a navigation system for an automobile or a smart appliance.

19. The system of claim 12, wherein the destination device is an online collection accessible though an internet web page.

20. The system of claim 12, wherein the media element is an audio file and the destination device is a portable media player capable of playing the audio file.

21. The system of claim 14, wherein the destination device is an internet protocol television set top device connected to a television, the set top device configured to display the media element on the television.

22. The system of claim 12, wherein the instructions further configure the processor to transmit a personal profile of the user of the destination device to a party sponsoring the media element.