TUNABLE SYSTEM FOR GEOGRAPHICALLY-BASED ONLINE ADVERTISING

• US 20090132961A1
• Filed: 11/11/2008
• Published: 05/21/2009
• Est. Priority Date: 11/16/2007
• Status: Abandoned Application

• Current Assignee: eBay Inc.
• Original Assignee: IDELIX Software Inc. (Lat49 Media Inc.)
• Inventors: BAAR, DAVID J. P.
• Application Number:
  US12/268,693
• Publication Number:
  US 20090132961A1
• Time in Patent Office: Days
• US Class Current: 715/810
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule

Abstract

A method for presenting advertisement images on a display screen, comprising: subdividing a map image into a plurality of geographic regions; associating first and second advertisement images with a region within the plurality of geographic regions, the first advertisement image being associated with a first advertiser and the second advertisement image being associated with a second advertiser; receiving a signal indicative of a region-of-interest, the region-of-interest corresponding to the region; selecting an advertisement image for the region from among the first and second advertisement images; generating a presentation of the region-of-interest, the presentation including a view of the advertisement image; and, displaying the presentation on the display screen.

Claims

1. A method for presenting advertisement images on a display screen, comprising:

subdividing a map image into a plurality of geographic regions;

associating first and second advertisement images with a region within the plurality of geographic regions, the first advertisement image being associated with a first advertiser and the second advertisement image being associated with a second advertiser;

receiving a signal indicative of a region-of-interest, the region-of-interest corresponding to the region;

selecting an advertisement image for the region from among the first and second advertisement images;

generating a presentation of the region-of-interest, the presentation including a view of the advertisement image; and

,

displaying the presentation on the display screen.

2. The method of claim 1 wherein the selecting includes determining the lesser of:

a first distance between the region and a first location associated with the first advertiser; and

, a second distance between the region and a second location associated with the second advertiser.

3. The method of claim 1 wherein the selecting includes determining the lesser of:

a first number of regions associated with the first advertiser; and

, a second number of regions associated with the second advertiser.

4. The method of claim 1 wherein the selecting includes determining which of a first number of regions associated with the first advertiser and a second number of regions associated with the second advertiser does not exceed a maximum allowable number of regions.

5. The method of claim 4 wherein the maximum allowable number of regions is a maximum allowable number of adjacent regions.

6. The method of claim 1 wherein the region includes the region-of-interest.

7. The method of claim 1 wherein the first and second advertisement images are a plurality of advertisement images and the first and second advertisers are a respective plurality of advertisers.

8. A method for presenting advertisement images on a display screen, comprising:

subdividing a map image into first and second pluralities of geographic regions, the first and second pluralities of geographic regions having corresponding regions, whereby a region within the first plurality of geographic regions is included within the second plurality of geographic regions;

associating a first advertisement image with the region within the first plurality of geographic regions and associating a second advertisement image with the region within the second plurality of geographic regions, the first advertisement image being associated with a first advertiser and the second advertisement image being associated with a second advertiser;

receiving a signal indicative of a region-of-interest, the region-of-interest corresponding to the region;

selecting an advertisement image for the region from among the first and second advertisement images;

generating a presentation of the region-of-interest, the presentation including a view of the advertisement image; and

,

displaying the presentation on the display screen.

9. The method of claim 8 wherein the selecting includes comparing a first probability of selection of the first plurality of geographic regions to a second probability of selection of the second plurality of geographic regions.

10. The method of claim 9 wherein the first and second probabilities are derived from respective relative dwell times.

11. The method of claim 8 wherein the selecting includes determining which of a first number of regions associated with the first advertiser and a second number of regions associated with the second advertiser does not exceed a maximum allowable number of regions.

12. The method of claim 8 wherein the region includes the region-of-interest.

13. The method of claim 8 wherein the corresponding regions are coincident regions.

14. The method of claim 8 wherein the first and second pluralities of geographic regions are a plurality of pluralities of geographic regions, the first and second advertisement images are a plurality of advertisement images, and the first and second advertisers are a respective plurality of advertisers.