METHOD AND APPARATUS TO PERFORM TELEVISION PROGRAM INSERTION DURING COMMERCIAL TIME SLOT INTERVAL

• US 20090133053A1
• Filed: 11/16/2007
• Published: 05/21/2009
• Est. Priority Date: 11/16/2007
• Status: Abandoned Application

• Current Assignee: Alcatel-Lucent SA (Nokia Corporation)
• Original Assignee: Alcatel-Lucent SA (Nokia Corporation)
• Inventors: BADT, SIG HAROLD JR., KAN, CHAO
• Application Number:
  US11/941,089
• Publication Number:
  US 20090133053A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/64322 IP
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8549 Creating video summaries, e.g. movie trailer retrieval in video databases by using presentations in form of a video summary G06F16/739
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A system and method of television program insertion during an advertisement time slot may include a set top box (STB) receiving program and advertisement content from a digital subscriber line access module (DSLAM). Program content may be substituted for advertisement content during a regularly scheduled advertisement time slot to attract viewer'"'"'s who are surfing channels for desirable content. The program content may be limited to a preview or sample of the program. Subsequent advertisement time slots may offer regularly scheduled advertisements.

Claims

1. A method of television program insertion during an advertisement time slot, the method comprising:

tuning into a channel via user interaction with a set top box during an advertisement time slot of an otherwise regularly scheduled program; and

receiving a stream of video content containing at least a portion of said regularly scheduled program currently being offered on said channel in response to the tuning operation.

3. The method of claim 1, wherein the at least a portion of the regularly scheduled program is created and inserted into the advertisement time slot as a result of the user'"'"'s channel change operation.

4. The method of claim 1, wherein the at least a portion of the regularly scheduled program is the portion of the program that was offered on said channel substantially near the moment in time before the advertisement time slot began.

5. The method of claim 1, wherein the at least a portion of the regularly scheduled program is inserted into the content stream of said channel via the digital subscriber line access module.

6. The method of claim 1, wherein subsequent regularly scheduled program content and subsequent advertisement content are resumed subsequent to the insertion of the at least a portion of the regularly scheduled program content during the advertisement time slot.

7. The method of claim 1, wherein at least one of the set top box and the digital subscriber line access module stores at least one bit representing whether the user has accessed said channel.

2. The method of claim 2, wherein the at least a portion of the regularly scheduled program is pre-recorded and inserted into the advertisement time slot as a result of the viewer'"'"'s channel change operation.

8. A system of television program insertion during an advertisement time slot, the system comprising:

a set top box configured to receive and display media content; and

a digital subscriber line access module (DSLAM) which provides content to the set top box and switches between providing the user with a regularly scheduled program and advertisements, and during an advertisement time slot and in response to a channel change operation, the DSLAM checks the status of at least one bit stored in memory and provides a user with at least one of a portion of the regularly scheduled program and an advertisement depending on the status of the at least one bit.

9. The system of claim 8, wherein the status of the at least one bit is based on the last channel accessed by the user.

10. The system of claim 8, wherein the regularly scheduled program and advertisements are provided from a first multicast tree to the DSLAM and the at least a portion of the regularly scheduled program is provided from a second multicast tree separate from said first multicast tree to the DSLAM.

11. The system of claim 8, wherein the regularly scheduled program is provided from a first multicast tree to the DSLAM, the advertisements are provided from a second multicast tree to the DSLAM, and the at least a portion of the regularly scheduled program is provided from a third multicast tree to the DSLAM, and where the first, second and third trees are separate from one another.

12. The system of claim 8, wherein the DSLAM is coupled to at least two multicast trees and switches between the two trees depending on the value of the at least one bit to provide the set top box with content from only one tree at a time.

13. The system of claim 8, wherein the DSLAM is coupled to at least two multicast trees and switches between the two trees to stop the content of the advertisements and to begin the at least a portion of the regularly scheduled program in response to the channel change operation.

14. A method of television program insertion during an advertisement time slot, the method comprising:

tuning into a channel via user interaction with a set top box (STB) during an advertisement time slot of an otherwise regularly scheduled program; and

receiving a stream of video content containing at least a portion of said regularly scheduled program instead of advertisements regularly scheduled to be offered during said advertisement time slot, and wherein the at least a portion of the regularly scheduled program is inserted into the stream of video content as a result of at least one bit stored in memory indicating whether the user recently accessed said channel.

15. The method of claim 14, wherein the STB designates at least one bit per channel offered, and sends a request for at least one of a commercial and a free program sample as a result of the status of the at least one bit.

16. The method of claim 14, wherein the status of the least one bit includes one of “

0” and

“

1”

.

17. The method of claim 16, wherein the status of the at least one bit is based on the last channel accessed by the user.

18. The method of claim 14, wherein the advertisements regularly scheduled to be offered during said advertisement time slot are forwarded to replace a one or more of the next advertisement time slots.

19. The method of claim 14, wherein the advertisements regularly scheduled to be offered during said advertisement time slot are tacked on to the next advertisements regularly scheduled for the next advertisement time slots.

20. The method of claim 14, wherein the advertisements regularly scheduled to be offered during said advertisement time slot are tacked on to the next advertisements regularly scheduled for more than one of the next advertisement time slots.