METHOD AND APPARATUS TO PERFORM TELEVISION PROGRAM INSERTION DURING COMMERCIAL TIME SLOT INTERVAL
First Claim
Patent Images
1. A method of television program insertion during an advertisement time slot, the method comprising:
- tuning into a channel via user interaction with a set top box during an advertisement time slot of an otherwise regularly scheduled program; and
receiving a stream of video content containing at least a portion of said regularly scheduled program currently being offered on said channel in response to the tuning operation.
3 Assignments
0 Petitions
Accused Products
Abstract
A system and method of television program insertion during an advertisement time slot may include a set top box (STB) receiving program and advertisement content from a digital subscriber line access module (DSLAM). Program content may be substituted for advertisement content during a regularly scheduled advertisement time slot to attract viewer'"'"'s who are surfing channels for desirable content. The program content may be limited to a preview or sample of the program. Subsequent advertisement time slots may offer regularly scheduled advertisements.
-
Citations
20 Claims
-
1. A method of television program insertion during an advertisement time slot, the method comprising:
-
tuning into a channel via user interaction with a set top box during an advertisement time slot of an otherwise regularly scheduled program; and receiving a stream of video content containing at least a portion of said regularly scheduled program currently being offered on said channel in response to the tuning operation. - View Dependent Claims (3, 4, 5, 6, 7)
-
-
2. The method of claim 2, wherein the at least a portion of the regularly scheduled program is pre-recorded and inserted into the advertisement time slot as a result of the viewer'"'"'s channel change operation.
-
8. A system of television program insertion during an advertisement time slot, the system comprising:
-
a set top box configured to receive and display media content; and a digital subscriber line access module (DSLAM) which provides content to the set top box and switches between providing the user with a regularly scheduled program and advertisements, and during an advertisement time slot and in response to a channel change operation, the DSLAM checks the status of at least one bit stored in memory and provides a user with at least one of a portion of the regularly scheduled program and an advertisement depending on the status of the at least one bit. - View Dependent Claims (9, 10, 11, 12, 13)
-
-
14. A method of television program insertion during an advertisement time slot, the method comprising:
-
tuning into a channel via user interaction with a set top box (STB) during an advertisement time slot of an otherwise regularly scheduled program; and receiving a stream of video content containing at least a portion of said regularly scheduled program instead of advertisements regularly scheduled to be offered during said advertisement time slot, and wherein the at least a portion of the regularly scheduled program is inserted into the stream of video content as a result of at least one bit stored in memory indicating whether the user recently accessed said channel. - View Dependent Claims (15, 16, 17, 18, 19, 20)
-
Specification