PRESENTATION OF AUXILIARY CONTENT VIA A CONTENT PRESENTATION DEVICE

• US 20090133054A1
• Filed: 11/16/2007
• Published: 05/21/2009
• Est. Priority Date: 11/16/2007
• Status: Abandoned Application

• Current Assignee: Accenture Global Services Limited (Accenture PLC)
• Original Assignee: Accenture Global Services Limited (Accenture PLC)
• Inventors: Boggie, Matthew Thomas, Bontempi, Michael R., Anderson, John Carl
• Application Number:
  US11/941,655
• Publication Number:
  US 20090133054A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04H 20/103 Transmitter-side switching
• CPC Class Codes: H04H 20/106 Receiver-side switching
• CPC Class Codes: H04H 60/63 for services of sales data processing systems or methods specially adapted for electronic commerce G06Q30/00
• CPC Class Codes: H04H 60/65 for using the result on users' side
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2355 involving reformatting operations of additional data, e.g. HTML pages optimising the visualization of content for information retrieval from the Internet G06F16/9577; tracking of instant messages H04L51/234; media packet handling at the source H04L65/762
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4394 involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams arrangements characterised by components specially adapted for monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

Auxiliary content not associated with programming content is provided to a content presentation device by at least one content provider. Similarly, programming content comprising detectable indicia is likewise provided by at least one content provider to the content presentation device. Prior to or during output of the programming content to a user, the content presentation device detects at least one detectable indicia in the programming content and inserts at least a portion of the previously received auxiliary content into the programming content. The auxiliary content may be filtered according to user information and selected for insertion into the programming content based on insertion criteria. Both the auxiliary and programming content may be provided by a single content provider or each may be provided by a different content provider. Because the content presentation device handles insertion of auxiliary content into programming content, more targeted presentation of auxiliary content is possible.

Claims

1. In a communication system comprising a plurality of content presentation devices in communication with at least one content provider, a method in a content presentation device of the plurality of content presentation devices comprising:

receiving auxiliary content not associated with any programming content from the at least one content provider;

receiving programming content comprising detectable indicia from the at least one content provider;

detecting at least one of the detectable indicia in the programming content; and

upon detection of the at least one of the detectable indicia, inserting at least a portion of the auxiliary content into the programming content.

2. The method of claim 1, further comprising receiving the programming content and the auxiliary content from a first content provider of the at least one content provider.

3. The method of claim 1, further comprising receiving the programming content from a first content provider of the at least one content provider and the auxiliary content from a second content provider of the at least one content provider.

4. The method of claim 1, wherein inserting the portion of the auxiliary content further comprises:

filtering the auxiliary content according to user information of at least one user of the content presentation device to provide filtered auxiliary content; and

inserting at least a portion of the filtered auxiliary content during output of the programming content.

5. The method of claim 1, wherein inserting the portion of the auxiliary content further comprises:

selecting the portion of the auxiliary content based on insertion criteria.

6. The method of claim 1, further comprising:

outputting the programming content and the portion of the auxiliary content for presentation to at least one user of the content presentation device.

7. In a communication system comprising a plurality of content presentation devices in communication with at least one content provider, a method comprising:

selecting, by a content provider of the at least one content provider, auxiliary content configured for insertion into, but not associated with, any programming content;

providing, by the content provider, the auxiliary content to at least one content presentation device of the plurality of content presentation devices; and

providing, by the content provider to the at least one content presentation device, programming content capable of being output by the at least one content presentation device with at least a portion of the auxiliary content inserted in the programming content.

8. The method of claim 7, wherein selecting the auxiliary content further comprises filtering available auxiliary content according to user information of at least one user of a content presentation device of the plurality of content presentation devices to provide the auxiliary content.

9. A content presentation device, comprising:

at least one processor; and

at least one storage device, in communication with the at least one processor, having stored thereon instructions that, when executed by the at least one processor, cause the at least one processor to;

receive auxiliary content not associated with any programming content from at least one content provider;

receive programming content comprising detectable indicia from the at least one content provider;

detect at least one of the detectable indicia in the programming content; and

upon detection of the at least one of the detectable indicia, insert at least a portion of the auxiliary content into the programming content.

10. The content presentation device of claim 9, the at least one storage device further comprising instruction that, when executed by the at least one processor, cause the at least one processor to:

filter the auxiliary content according to user information of at least one user of the content presentation device to provide filtered auxiliary content; and

insert at least a portion of the filtered auxiliary content during output of the programming content.

11. The content presentation device of claim 9, wherein the instructions that, when executed by the at least one processor, cause the at least one processor to insert the portion of the auxiliary content further comprise instructions that, when executed by the at least one processor, cause the at least one processor to:

select the portion of the auxiliary content based on insertion criteria.

12. The content presentation device of claim 9, the at least one storage device further comprising instruction that, when executed by the at least one processor, cause the at least one processor to:

output the programming content and the portion of the auxiliary content for presentation to at least one user of the content presentation device.

13. A content presentation device, comprising:

a receiver component operative to receive, from any of at least one content provider, auxiliary content not associated with any programming content and to receive, from any of the at least one content provider, programming content;

a storage component, in communication with the receiver component, operative to store the auxiliary content;

an insertion component, in communication with the storage component, operative to insert at least a portion of the auxiliary content into the programming content; and

an output component, in communication with the insertion component, operative to output the programming content and the portion of the auxiliary content for presentation to at least one user of the content presentation device.

14. The content presentation device of claim 13, wherein the output component receives the programming content and the portion of the auxiliary content from the insertion component.

15. The content presentation device of claim 13, wherein the output component is in communication with the receiver component and receives the programming content from the receiver component.

16. The content presentation device of claim 13, wherein the storage component is further operative to store the programming content, and wherein the output component is in communication with the storage component and receives the programming content from the storage component.

17. The content presentation device of claim 13, wherein the insertion component is further operative to filter the auxiliary content according to user information of at least one user of the content presentation device to provide filtered auxiliary content and to insert at least a portion of the filtered auxiliary content into the programming content.

18. The content presentation device of claim 13, wherein the insertion component is further operative to select the portion of the auxiliary content based on insertion criteria.

19. The content presentation device of claim 13, wherein the programming content comprises detectable indicia, and wherein the insertion component is further operative to insert the portion of the auxiliary content into the at least one advertising time slot based on detection of the detectable indicia.

20. The content presentation device of claim 13, wherein the output component comprises an output interface operative to provide the programming content and the portion of the auxiliary content to a conversion component operative to render the programming content and the portion of the auxiliary content into human-perceptible form.

21. The content presentation device of claim 13, wherein the output component is operative to render the programming content and the portion of the auxiliary content into human-perceptible form.

22. A communication system comprising:

at least one content provider that provides programming content and auxiliary content not associated with any programming content; and

a plurality of content presentation devices in communication with the at least one content provider, at least one content presentation device of the plurality of content presentation devices operable to receive the programming content and the auxiliary content from the at least one content provider and to insert at least a portion of the auxiliary content into the programming content.

23. The communication system of claim 22, further comprising a first content provider of the at least one content provider that provides the programming content and the auxiliary content.

24. The communication system of claim 22, further comprising a first content provider of the at least one content provider that provides the programming content and a second content provider of the at least one content provider that provides the auxiliary content.

25. The communication system of claim 22, further comprising:

a user information database in communication with the at least one content provider and the plurality of content presentation devices and operative to store user information of users of the plurality of content presentation devices, wherein filtering of the auxiliary content is performed by at least one of the at least one content provider or the plurality of content presentation devices.

26. A computer-readable medium comprising executable instructions that, when executed, cause at least one processor to:

receive, via a content presentation device in communication with at least one content provider, auxiliary content not associated with any programming content from the at least one content provider;

receive, via the content presentation device, programming content comprising detectable indicia from the at least one content provider;

detect at least one of the detectable indicia in the programming content; and

upon detection of the at least one of the detectable indicia, insert at least a portion of the auxiliary content into the programming content.

27. The computer-readable medium of claim 26, further comprising executable instructions that, when executed, cause the at least one processor to receive, via the content presentation device, the programming content and the auxiliary content from a first content provider of the at least one content provider.

28. The computer-readable medium of claim 26, further comprising executable instructions that, when executed, cause the at least one processor to receive, via the content presentation device, the programming content from a first content provider of the at least one content provider and the auxiliary content from a second content provider of the at least one content provider.

29. The computer-readable medium of claim 26, further comprising executable instructions that, when executed, cause the at least one processor to:

filter the auxiliary content according to user information of at least one user of the content presentation device to provide filtered auxiliary content; and

insert at least a portion of the filtered auxiliary content during output of the programming content.

30. The computer-readable medium of claim 26, further comprising executable instructions that, when executed, cause the at least one processor to:

select the portion of the auxiliary content based on insertion criteria.

31. The computer-readable medium of claim 26, further comprising executable instructions that, when executed, cause the at least one processor to:

output the programming content and the portion of the auxiliary content for presentation to at least one user of the content presentation device.

32. A computer-readable medium comprising executable instructions that, when executed, cause at least one processor to:

select auxiliary content configured for insertion into, but not associated with, any programming content;

provide the auxiliary content to at least one content presentation device of a plurality of content presentation devices; and

provide programming content capable of being output by the at least one content presentation device with at least a portion of the auxiliary content inserted in the programming content.

33. The computer-readable medium of claim 32, further comprising executable instructions that, when executed, cause the at least one processor to, when selecting the auxiliary content, filter available auxiliary content according to user information of at least one user of a content presentation device of the plurality of content presentation devices to provide the auxiliary content.