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METHOD AND APPARATUS TO PERFORM REAL-TIME AUDIENCE ESTIMATION AND COMMERCIAL SELECTION SUITABLE FOR TARGETED ADVERTISING

  • US 20090133058A1
  • Filed: 11/21/2007
  • Published: 05/21/2009
  • Est. Priority Date: 11/21/2007
  • Status: Abandoned Application
First Claim
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1. A method for use in targeting assets to users of user equipment devices in a communications network, comprising the steps of:

  • developing an observation model based on inputs by one or more users with respect to a user equipment device;

    developing a signal model reflective of the possible states and dynamics at a user composition of one or more users of said user equipment device with respect to time;

    estimating said user composition at a time of interest through an approximate conditional distribution of said signal given the signal and observation models and the measurement data; and

    using said estimated user composition in targeting an asset with respect to said user equipment device.

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