×

Time-Varying Media Object Sponsorship

  • US 20090138330A1
  • Filed: 11/28/2007
  • Published: 05/28/2009
  • Est. Priority Date: 11/28/2007
  • Status: Abandoned Application
First Claim
Patent Images

1. A method of determining financial terms of a transaction related to associating a sponsored object with a media object on a network, the method comprisingreceiving, from a remote host, a request for financial terms of a sponsorship transaction, wherein the request includes one or more attributes of a media object, a media object rights owner, a potential sponsor, and a potential sponsored object;

  • analyzing sponsorship market activity to determine a set of potential sponsorship transaction structures;

    analyzing media object and sponsored object response activity to determine expected consumer responses to the media object and the sponsored object;

    determining a best owner transaction structure and associated market value for the media object rights owner;

    determining a best sponsor transaction structure and associated market value for the sponsor;

    combining said best owner and sponsor transaction structures into a composite transaction structure with a fee schedule providing for remission of fees for one or more responses to the sponsored media object; and

    transmitting, to the remote host, the composite transaction structure and fee schedule.

View all claims
  • 4 Assignments
Timeline View
Assignment View
    ×
    ×